Marketing School | Digital Marketing | Online Marketing

In episode #2924, Eric chats with Seth Godin about what truly makes great marketing—creating meaningful stories and focusing on long-term success. Seth shares why understanding your audience is key and talks about his love for writing and how books can make a real impact. This conversation will inspire you to think bigger and aim higher. Get a copy of Seth’s book "This is Strategy" here: https://seths.blog/tis/ TIME-STAMPED SHOW NOTES: (00:00) - Understanding Modern Marketing Misconceptions (02:52) - The Philosophy of Strategy (05:47) - The Importance of Focus in Marketing (09:04) - Games and Infinite Play in Business (11:57) - Empathy and Its Role in Strategy (14:47) - Navigating Systems in Business (18:05) - The Power of Time in Strategy (21:00) - Generosity and Authenticity in Business (23:50) - The Strategy Behind Book Publishing (29:10) - The Journey of Writing and Its Impact (31:35) - The Birth of Email Marketing (35:48) - The Importance of Focus in Business (39:55) - Understanding Long-Term Games (