Drive Your Channel Productivity Globally

In this podcast, Craig Booth, a Channel Expert and Founder of Channel Force, discusses the importance of structured performance in partner ecosystems with ZINFI Technologies’ CEO Sugata Sanyal. Booth emphasizes a three-step model—alignment, activation, and acceleration—to boost channel partner engagement and revenue. He highlights the shift from unstructured to structured models, the role of AI and digital selling platforms, and the necessity of building trust and leveraging relationships. Watch the full podcast video here.