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How to Start and Scale Partner Ecosystems In this episode, Sugata Sanyal, CEO of ZINFI, talks with Eleanor Thompson, founder of Branchworks, about the crucial steps in establishing and expanding a partner ecosystem. With over a decade in partnership management, Eleanor shares her insights on identifying ideal partners, timing partner program development, and setting up a clear value proposition. Eleanor’s strategies for effective onboarding, structured business planning, and financial incentives provide a roadmap for companies seeking long-term success through partnerships. Listeners will gain actionable advice on scaling partnerships sustainably, leveraging automation tools, and adapting partner ecosystems to match business growth objectives in a constantly evolving landscape. Video Podcast: How to Start and Scale Partner Ecosystems ✔ Chapter 1: Laying the Foundation: The Ideal Partner Profile Elea