On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

Derek K. Hubbard is Manager of Public Relations for Southwest Airlines. In his role, Derek shares the story of Southwest with audiences across a variety of channels. For more than 10 years, Derek has been a sought after expert on how to craft compelling stories and influence audiences. He believes stories can change the world and everyone has one waiting to be told. We discussed all of this and more this week on the On Brand podcast. About Derek K. Hubbard Derek K. Hubbard is the Manager of Public Relations for Southwest Airlines, where he helps share the airline’s story across a variety of channels. This year, he served as a jury member for Brandstorytelling 2025, a sanctioned event of the Sundance Film Festival, evaluating top films, podcasts, and episodes. With a background as a television producer in Dallas and experience in financial communications in London, Derek’s expertise spans media, storytelling, and brand strategy. He’s been recognized as a PR News 30 and Under Rising PR Star and has contributed