Inner Sircle

On this episode, I recommend paying attention to recent Instagram updates and/or announcements of whats to come: A Vertical Grid - LINK (and our Sircle document here) - ALREADY LIVE ON IG Posts on your grid are now vertical instead of square, and Instagram’s added an editing tool so people can adjust their thumbnails to the new grid size 2025 Algorithm Priorities - LINK At a high level, there are two types of ranking on Instagram: Connected reach (accounts that follow you) Unconnected reach (accounts that don’t yet follow you) For both, the top three signals that matter most for ranking are: Watch time Likes Sends (shares) So when looking at your insights, pay close attention to average watch time, likes per reach, and sends per reach One nuance: likes are slightly more important for connected content, and sends are slightly more important for unconnected content Edits App - LINK Instagram is launching a new video creation app that includes editing, insights, project m