The Korea Society

January 28, 2025 - Join us for an exclusive conversation with Hyungseok Dino Ha (hereinafter Dino), Co-Founder and CEO of MBX (formerly Memebox), a visionary multi-brand beauty and personal care company leading the convergence of technology, culture, and K-beauty. Headquartered in Los Angeles with offices in Seoul, Shanghai and Taipei, MBX has established itself as a global leader in the beauty industry, backed by $200 million in venture capital funding. By seamlessly blending data-driven technology with cultural insight, MBX is redefining how K-beauty influences the global beauty landscape. In this program, Dino will reveal the key moments that shaped his entrepreneurial journey — from his early career at TMON and Tom Ford to his transformative experience in top accelerator programs like Y Combinator and SparkLabs. Learn how he harnessed the global rise of K-beauty and used technology to create a next-generation beauty powerhouse. This conversation offers essential lessons for aspiring entrepreneurs, beauty