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Wouldn't it be nice to have a resource that tells you exactly how to structure your marketing system to grow your brand and multiply your revenue.  This episode with Veronica Romney -- and her NEW book Identity Marketing -- are exactly what you need to start your 2025 marketing efforts right.  We're diving deep into the buyer's psychology of today's world, while hitting on key points of Identity Marketing that will teach you: -- How to ditch pitch-slapping, outcome-based marketing for good -- The magnetic power of inviting your customers to become who they want to be -- The difference between identity marketing and brand identity… and why you have to get identity marketing right first -- How to get major visibility and attract buyers without spending a fortune on marketing gimmicks or unethical strategies -- A 4-step Identity Code framework that guides you through applying the principles of identity marketing to your brand and business Send this episode to your leadership and marketing t