What It Means
It’s Time To Think Beyond Marketing-Sales Alignment
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:32:55
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Sinopsis
Is alignment between B2B marketing and sales teams overrated? The concept may be in need of a rethink, say Principal Analysts John Arnold and Rick Bradberry. This week on What It Means, they describe what more productive marketing-sales relationships might look like.
