Badass Business Podcast

I'm so excited to share this episode with you! In this deep dive, I open up about my journey with finding (or not finding) a niche in my business over the past 9 years as an entrepreneur. I know so many of you are struggling with the pressure to pick a narrow niche and stick to it. You're being told that you need to have a very specific ideal client avatar - down to the color of their hair and their coffee order.  But what if I told you that approach doesn't have to be the way? In this episode, I share how I've built a multi-million dollar business without ever picking a true niche. Instead, I use a framework I call the "Power of Three" to give myself the creative freedom to serve a wide variety of people. The key insights I share include: Why you don't have to be a "problem solver" to build a successful business How to identify the 3 core topics you love to talk about Determining the 3 "old versions" of yourself that you're here to help Allowing yourself the flexibility to expand and evolve y