Growth Everywhere | Entrepreneurial Stories | Business Lessons

The Brutal Truths About Building a Successful Agency

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Sinopsis

Jasmine Star sits down with Eric Siu to talk all about the real side of running a marketing agency. They chat about influencer myths, creative standards, pricing strategies, and what the future of agencies could look like with more tech and performance-based models. Watch the full interview here: https://youtu.be/LRzWisnsdyk TIME-STAMPED SHOW NOTES: (00:00) The State of Marketing: Trends and Misconceptions (02:49) The Reality of Business Operations and Leadership (06:06) Focus and the Importance of Singular Vision (08:56) The Journey of Building an Agency (12:11) Navigating Challenges in Agency Management (14:59) The Growth and Evolution of an Agency (17:46) Hiring and Talent Management in Agencies (21:04) The Value of Agency Ownership (23:49) Building a Sustainable Agency Business (27:03) Starting an Agency: Practical Steps and Advice (30:17) The Demand for Ad Creatives (33:11) Scaling Your Business: Pricing and Delegation (36:32) Setting Standards of Excellence in Creative Work (41:41) The