Her Ceo Journey

Key TakeawaysThe Importance of Financial Planning: While Sarah enjoys branding and marketing, her experience highlights how vital financial planning is to long-term success. Early lessons from fundraising helped her keep profitability front and center as she built Chiwis.Understanding the CPG Landscape: Entering the CPG industry comes with its own set of challenges. Sarah delves into the importance of knowing your margins, pricing strategies, and building strong relationships with key players like brokers and retailers. Strategic Decision-Making for Growth: Data-driven choices are at the heart of Chiwis' success. Even when a product like the mango chip line was popular, Sarah discontinued it because of slim margins—a clear example of making tough calls for long-term gain.Building a Scalable Brand with Purpose: Building a scalable brand takes thoughtful planning. For Sarah, partnering with the right co-manufacturers and leaning on industry expertise has been instrumental in positioning Chiwis for sustaine