Her Ceo Journey

Andrea Brooks is the founder and CEO of Sava, an online platform for curated cannabis goods. Andrea is a cannabis advocate, a lobbyist for social change, and an entrepreneur with a passion for health and wellness. Following a disabling injury in which cannabis played a crucial role in her recovery, she was inspired to enter the cannabis space. Building on a non-profit career that focused on strengthening human and social services agencies, she applies her expertise in conducting needs assessments, developing strategic partnerships, and creating a community to Sava all while leading the growing team.In this episode, we talked about the growing pains in building a start-up company, her own initial misconception about cannabis, how did she change her perception about the plant, her mission with Sava, understanding the financial aspect of Sava especially in this growth period, and the importance of not doing it all as a CEO. This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs