Her Ceo Journey

This week I talk to Toni Desrosiers about the balance between creating a solid revenue stream with maintaining strong social values and financial approach that is best suited to your business. We also discuss the responsibilities of receiving grant money, the journey of finding a market for your product, and how employees' equality has played a key role in the company culture at Abeego. Toni Desrosiers is the founder, and the CEO of Abeego founded the company in 2008 with a vision to create a more efficient version of household plastic wrap. With over 10 years as a successful business owner and entrepreneur, she has shown great determination and perseverance in disrupting the food wrap industry. In this episode we talk about:➤ The journey Toni went on discovering how Abeego could become a profitable business (8:27)➤ How making a profit and creating a social impact coincide (12:05)➤ What Toni’s early experiences taught her about profit margins and managing finances (15:08)➤ How Toni approached selling Abe