Her Ceo Journey

What do you need to start a successful business? Is it business experience, determination, or financing? Neige and Pippa Blair would argue it’s passion. If you’re passionate about the products and services you put into the world, everything else just details. Today, I talk with the two sisters and entrepreneurs about what it takes to launch an idea, grow a company, and survive difficult times. You’ll learn how pricing your products right can help you grow, how debt financing can give you more freedom, and why it’s important to constantly be innovating.  About my guests: Neige and Pippa Blair are two women entrepreneurs disrupting the natural beauty industry. The scrappy sisters are the brains and creatives behind Routine, a line of natural deodorants and beauty products. After searching for a better natural deodorant, the two sisters started making their own products and launched them in arts markets across Canada. Since then, they’ve grown the brand into a cult sensation and landed international distribution