Her Ceo Journey

How do you turn an idea into a bestselling product? There’s no straightforward path to success, but there are a couple essential tools you need in your back pockets. Among them? Strategy and financing. Entrepreneur Lauren Picasso relied on multiple types of financing—along with her passion and business intelligence—to launch her brand. Today, I interview Lauren about her company, Cure Hydration, and discuss what it took to create her first product, acquire fundraising, expand her distribution, and launch with success. You’ll learn how to create a pitch deck for investors, why pricing is critical, when debt financing and invoice factoring are useful, and why it’s important to take risks.About my guest: Lauren Picasso is an entrepreneur, marketer, and founder and CEO of Cure Hydration, a company that sells sports drinks and powders made from organic ingredients. Prior to starting her company, Lauren worked in fashion, e-commerce, and marketing at companies like Jet.com, Rent the Runway, and Google. In this epis