Her Ceo Journey

Every business owner shares one key trait. Despite what you may think, that key trait isn’t determination, intelligence, or even creativity. So, what is it? Resourcefulness. Growing a business means you have to search for answers and solutions in every possible place. That’s exactly what Ceata and Garrett Lash have done to build their company, PuffCuff. In this week’s episode, I interview the couple about starting a business, expanding their demographic, and obtaining financing. You’ll learn the value of networking, what it takes to prototype a product, how to rethink your marketing strategy, and why invoice factoring can be a great financing option. About my guests:Ceata Lash is the founder and inventor of the PuffCuff Hair Clamp, and Garrett Lash is the CEO of PuffCuff LLC. Ceata revolutionized the beauty and hair industry when she came up with a comfortable, affordable tool to help style curly hair. Since then, she and her husband have landed a contract with Sally Beauty, expanded their distribution to glo