Her Ceo Journey

There are two key steps to business success: financing and building your audience. You may think the two goals are separate, but they don’t have to be. Traditional financing gets you money for your business, but crowdfunding gets you money and potential customers. That’s what entrepreneur and whiskey lover Rachna Hukmani figured out when she started her company, Whiskey Stories LLC. In my conversation with Rachna, we talk all about the non-monetary benefits of crowdfunding, including connecting with customers and creating opportunities for growth. You’ll also learn how to market without a huge budget, how to pivot your offerings during difficult times, and how collaborating with other businesses can help you expand your reach.  About my guest:Rachna Hukmani is a whiskey aficionado and the founder and CEO of Whiskey Stories LLC, a Michelin Guide-recommended luxury whiskey company that offers immersive, multisensory whiskey tastings and education. Before starting Whiskey Stories, Rachna worked in advertising, t