Her Ceo Journey

How do you give back when you’re building a business? There are countless ways, but one strategy is crowdfunding. More specifically, equity crowdfunding. By inviting people to invest in your business, you’re also giving them the opportunity to earn money from your success. It’s a win-win strategy. That’s what Martha Hernandez realized when she decided to use equity crowdfunding to raise capital for her company, madeBOS. In today’s episode, Martha and I chat about her background in human resources, her experience building a company, and why equity crowdfunding allowed her to go further than other forms of financing. As you listen, you’ll learn about the nitty-gritty financial and legal details behind running an equity crowdfunding campaign, plus Martha’s philosophy on running a people-first business. About my guest: Martha Hernandez is the founder and CEO of madeBOS, a tech company that uses a people-first approach to help small businesses simplify their human resources infrastructure. After working in human r