Her Ceo Journey

How do you maintain profitability in a business? You might think the key is simply to bring in more revenue than you spend. Or limit your overhead costs. Or hike up your pricing. Or widen your customer base. While all those strategies are helpful, achieving consistent profitability comes down to something much more fundamental. Specialization. To run a profitable business, you have to do something unique and do it well. That’s what Leslie Polizzotto has done with her business, The Doughnut Project. Instead of trying to mimic her competition or recreate a success story, Leslie decided to carve out her own unique niche. In my conversation with Leslie today, we discuss the career transition she made in her 40s, how she grew her business through influencer marketing, and what she did to survive the pandemic. You’ll learn the importance of regular financial analysis and review, why it’s crucial to price your goods correctly, and how communicating with your employees can lead to higher profit and retention. About m