Her Ceo Journey

When you think about your business’s impact, you’re probably focused on the services or products you provide. But that’s not the only area where you have the power to make a difference. How you brand and market your business matters just as much as what you offer your customers. No one knows that better than Sian Conway, an ethical marketing strategist and founder of Ethical Hour, who’s changing the way businesses think about their growth strategies.By adopting ethical marketing practices, you can serve your customers better, increase your social impact, and boost revenue. In our conversation today, Sian breaks down the importance of ethical marketing and shares her strategies for appealing to customers, effectively giving back, and meeting your financial goals. You’ll learn how to set smart goals, how to evaluate your business’s sustainability efforts, and how to get started with giving back in your business. About my guest:Sian Conway is an ethical marketing strategist and the founder of Ethical Hour, a glo