Her Ceo Journey

Forecasting is naturally imperfect.It is imperfect because businesses are always changing, and economic conditions are always shifting.So, as a founder, you have to be ready to adapt and deal with uncertainty.Today, our host Christina Sjahli will take you into the world of forecasting.In this episode, Christina will guide you through the art of forecasting by breaking down the key steps to creating an intentional forecast, even with the understanding that things can change along the way.  She talks about why forecasting is essential for any business.Whether you're a seasoned entrepreneur or just starting out, grasping the essence of forecasting can serve as a formidable asset in ensuring your business's success.  Keep in mind, forecasting isn't just about predicting numbers; it's about shaping the future of your business with purpose and clarity.Let's jump in!Key Takeaways:Benefits of a good forecast:Early identification of deviations from predictions (positive or negative).Understand