Inner Sircle

On this episode, I talk about how Instagram Updated its Metrics to Focus Creators on Views over follows, likes, and comments. I reference this post and more can be found in this article. Highlights: Instagram metrics are shifting focus from followers and likes to reach. Instagram Chief Adam Mosseri has been advocating for creators to prioritize reach over follower count. Instagram is reforming its analytics, making "Views" the primary metric across all formats (reels, live, photos, carousels, and stories). Reels Plays are being relabeled as “Views,” and “Views” will become the main metric for photos, carousels, and stories. Insights will now feature a “Views” icon, replacing metrics like “Accounts reached,” “Accounts engaged,” “Interactions,” and “Watch time.” Repeat views of content will be counted, similar to how plays and replays are counted for reels. The change aims to shift focus from follower counts due to the evolving behavior of Instagram users. Over 50% of posts in the IG f