Keen On

Apple’s Crush advertisement for their new range of iPads got so crushed by its critics that Apple apologized and announced the commercial wouldn’t go on tv. But according to Keith Teare, author of the That Was The Week tech newsletter, the massive reaction to this ad reflects a troubling cultural hysteria which, he believes, is driven by “snowflakes” on social networks like Threads. And the truth, at least according to Keith, is that critics of new creative devices like the iPad are actually “haters of the future” unwilling to acknowledge the inevitable progress of history.Keith Teare is a Founder and CEO at SignalRank Corporation. Previously he was Executive Chairman at Accelerated Digital Ventures Ltd - A UK-based global investment company focused on startups at all stages. He was also previously the founder at the Palo Alto incubator, Archimedes Labs. Archimedes was the original incubator for TechCrunch and since 2011 has invested, accelerated or incubated many Silicon Valley startups including Around (s