The Modern Mann

The pollsters failed to predict Brexit, Trump and Theresa May's lost majority. But, in political circles, faith remains in one particular research technique: the focus group... Edelman's James Morris was an advisor at the Number 10 strategy unit under Tony Blair, and has advised international businesses including Virgin Media and Starbucks on reputation management.  In this insightful interview with Olly, he reveals how U-shaped rooms, open questions and gender dynamics all affect 'what we think we think' about political issues like climate change, leadership and immigration. Elsewhere, Ollie Peart considers the return of the turtle-neck and the boom in onion jewellery in this week's Zeitgeist. Plus, as his quest to become a true trends insider continues, he reveals how he fared in an ethical audit of his consumer habits, thanks to Ethical Consumer's Tim Hunt. (And if that's inspired you to get your own ethical audit done, check out ethicalconsumer.org). Meanwhile, down The Foxhole, Alix Fox investigates the