The Modern Mann

Why are movie trailers more beloved and enduring than other forms of advertising? How has the medium changed, to keep the video-game generation engaged? And what tricks do editors use to keep us watching, and returning to the flicks, week in week out? In this episode, editor Gareth Davies sits down with Olly to review some classic examples of the genre, and provides a masterclass in how to market a movie - from the choice of soundtrack, to navigating plot spoilers, and defining the right pace. You can watch all the film trailers discussed in the interview - Rear Window, Alien, Three Kings, A Serious Man and The One I Love - on our website, ModernMann.co.uk Elsewhere, in this week’s Zeitgeist, Ollie Peart uncovers a plot to sell Guy Fieri’s hair follicles, explains why Google opening up its Maps API could be a game-changer for game developers, and reports back on his challenge to find the perfect combination of words to make this podcast play on Apple Homepod, Amazon Echo and Google Home. If you have a challen