Rethink Retail

In this episode of the RETHINK Retail Podcast, Kirat Anand sits down with Hani Batla, CTO and CIO of Adorama, at the Adorama Flagship Store in New York City. Adorama is a leading retail company with nearly 50 years of experience in photography, video, audio, and electronics equipment. They offer an extensive range of products, expert guidance, and competitive pricing, making them a trusted one-stop shop for both enthusiasts and professionals. Throughout his career, Hani has focused on leveraging technology and data integration to enhance customer experiences. Hani's passion for his work at Adorama also stems from his own experiences as a documentarian and content creator and his deep understanding of the needs and preferences of fellow creators. In this episode, Hani shares valuable insights on how small businesses can compete with retail giants by embracing cutting-edge technology and personalization, as well as why the brand's commitment to customer support, educational resources and community engagem