Real Trends: Real Trending

Today’s RealTrending features an interview with Guy Gal, founder of Side Real Estate. Guy envisioned a white-label brand for top teams and agents that puts the branding squarely with the agent. Coming from the tech world, the backend platform was vital for their success. With two rounds of funding totaling more than $200 million and a $2.5 billion valuation, Side will enter some 15 markets in the next eight months.