Sunny Side Up

Episode Summary In this episode of Sunny Side Up, host Ryan Schimmel interviews Greg Graham, a seasoned marketing operations expert, on the critical role of end-to-end testing, the value of adopting a macro view in marketing strategies, and how leaders can tap into their team's collective intelligence. The conversation delves into the importance of thorough testing, highlighting real-world examples and emphasizing the need to trust nothing and test everything. Greg's insights shed light on bridging the gap between individual tasks and broader perspectives within marketing teams, suggesting collaboration across functions and mapping out processes to drive value. Moreover, he explores effective ways for leaders to harness their team's experience before seeking external consultants, from reorganizing teams for improved collaboration to fostering controlled changes for fresh insights About the Guest Greg Graham is an expert in diagnosing, simplifying, and resolving demand generation problems to improv