Sunny Side Up

Episode Summary  In a world where businesses are constantly seeking effective strategies to connect with their audience and drive revenue, it is crucial to learn how to effectively leverage contextual keywords, collaborate for success, and make incremental changes for remarkable results. This episode explores the power of analyzing keyword intent and classifying them based on customer journeys, embracing collaboration between marketing and sales teams to maximize lead potential and revenue. About the Guest Branden Welch is the Director of Revenue Operations at Nerdery. He has over 16 years of experience in Revenue Operations, Sales, and Demand Generation. Throughout his career, Branden has gained valuable insights by holding both sales and marketing roles, which gave him a comprehensive perspective on the challenges and opportunities each discipline presents. Beyond his professional endeavors, he finds great joy in various outdoor activities such as fishing, hunting, and dog training. Connect with Branden Wel