Sunny Side Up

Episode Summary In this episode of Sunnyside Up, host Joe Delamere interviews Palvi Verma, a marketing strategist with a distinguished career in financial services. Palvi shares her insights on the best practices for establishing successful Account-Based Marketing (ABM) strategies for organizations. She emphasizes the significance of obtaining internal consensus and undertaking thorough preparations, as well as the importance of comprehending customer perspectives and fostering a sense of urgency. Additionally, she offers valuable perspectives on the challenges organizations face when implementing partner models for sales. Moreover, Palvi discusses a highly acclaimed marketing framework that she employed, resulting in remarkable revenue growth from seven to 21 million within a single year. She delineates a comprehensive five-part process for effective marketing initiatives, encompassing the definition of an ideal customer profile, understanding the customer's worldview, identifying their needs, evaluating