What It Means
How “Tucked” CMOs Can Take Charge
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:31:21
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Sinopsis
Nearly half of B2C chief marketing officers don’t report to the CEO but instead, a different C-suite role. What’s behind the trend, and what should these “tucked” CMOs (and, really, all CMOs) do to succeed? VP and Research Director Mike Proulx explains on this week’s episode of What It Means.
