Eat It, Virginia!

The Story Behind Duke's Mayo and Hot Tomato Summer

Informações:

Sinopsis

After 100+ episodes, "Eat It, Virginia" finally put the focus on condiments. And what better condiment to feature than Richmond, Virginia-based Duke's Mayo? Founded more than 100 years ago in South Carolina, the Richmond, Virginia-based C.F. Sauer Company bought the brand in 1929. Over the generations, Duke's Mayo has become synonymous with Southern cooking. These days, Duke's is the fastest-growing mayo brand in the country, brand manager Rebecca Lupesco said. "Our team is based in Richmond. We work with a creative agency here in Richmond. We are all over the South and actually, we're national because Kroger has just taken the brand on a national level," Lupesco said. "But we advertise and market the brand all over the Southeast." The job of marketing the mayo, Lupesco said, is making it relevant to current culture. "We have [Duke's] diehards who literally get Duke's tattoos on their bodies. And so it's really just celebrating our fans, celebrating the product, celebrating the chefs that use us and telling s