Let's Talk Marketing With Denise Fay

Marketing is the cornerstone of any successful business – it really is the foundation upon which you base your business on. But marketing is HUGE, nine little letters that pack a massive punch for every business. In this episode, I introduce you to the philosophy of marketing and the definition that I’ve been using since I taught marketing several years ago. This podcast continues the series on the FAY WAY to Marketing. As marketing is a foundational cornerstone of any business, we’re comparing marketing to building a house. Just as a house needs strong foundations, a business needs a solid marketing strategy to survive and thrive. A strategy that will stand the test of time and the winds of change. In this podcast, we talk about the foundations of a business being similar to the foundations of a house... Understanding your target audience is like surveying the land Defining your YOU Factor is like laying the foundation Developing the words you use is like framing the house Creating your attraction plan is a