What It Means
How B2B Marketing Teams Can Align To Fuel Faster Growth
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:28:56
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Sinopsis
B2B marketing approaches often leave money on the table, say Principal Analysts John Arnold and Lisa Gately. On this episode of What It Means, they introduce lifecycle revenue marketing, a holistic approach to capturing growth opportunities with new and existing customers.
