Conquer Local With George Leith

In this episode, we are joined by Rana Kordahi, a renowned sales coach and trainer from The Selling Academy, to explore the art of selling. With over 20 years of experience in Sales, Rana brings a wealth of knowledge and expertise to the table, sharing insights and best practices for building successful sales teams and strategies.Her work evolved into training and coaching in sales. For the past 10 years, Rana has trained and coached thousands of Sales and non-salespeople in sales communication, prospecting, pipeline management, and cold calling. She has also trained hundreds of consultants at some of the big 4 consulting firms like KPMG and PWC, in sales and influence.Throughout the conversation, Rana breaks down a 6-step process, and key principles of effective selling. Although Rana conducts a lot of sales coaching and training, she also does a lot of selling in her own business. She still makes cold calls, demos and discovery calls, and believes that sales coaches and managers must do so because it’s the