Conquer Local With George Leith

416: Empathy in Sales, with Jerry Acuff

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Sinopsis

For sales professionals, empathy in sales is essential because, without a relationship, there's no trust. Don't reserve it exclusively for deals you're trying to close immediately.We have Jerry Acuff, CEO & Founder at DeltaPoint, as our guest this week on the Conquer Local Podcast. Jerry was a reluctant salesperson. When he realized his dream of becoming a college football coach wouldn't come true, he stumbled into sales. He says so himself that he would never hire himself. Every step of the way, Jerry has remained humble to his success. Jerry drops his vast amount of knowledge with us; do what is right by your customer—even if that means they don't do business with you—trust is the most important thing you can have with a customer. Empathy in sales has to be there right along with trust. "People buy things from people they like; people buy from people they like and trust."Jerry’s expertise has led to numerous awards and recognitions, including the title of one of the 50 best s