Conquer Local With George Leith

On January 11, 2022, Vendasta, our organization, announced the acquisition of MatchCraft from Advance Local. MatchCraft is a leading global software company specializing in search, display, and social media advertising solutions for digital marketing agencies and resellers who serve small- and medium-sized businesses (SMBs) at scale. Brendan King, Co-founder and Vendasta CEO says the following:“MatchCraft and Vendasta have been longtime friends, and we’re fortunate to have them join the Vendasta team... This partnership will bring MatchCraft’s enterprise-level technology to all our channel partners, allowing them to have a superior technology stack only large companies could previously afford. We know MatchCraft exceeds expectations because we hear it from many of their partners—who happen to be our partners, too.”The deal marks an acceleration of both companies’ strategic growth plans, which aim to enhance and expand technology offerings for the benefit of partners and their SMB clients around the world. The