HALO Talks

In today’s episode, host Pete Moore sits down with returning guest Jason Moore, CEO and founder of Spren (formerly Elite HRV.) Jason shares the journey of his company’s cutting-edge technology, which transforms any smartphone into an advanced biomarker and body composition analysis tool. With over a million users and thousands of coaches trained, Spren’s platform is accelerating how gyms, coaches, and fitness enthusiasts track results and stay motivated. Pete and Jason dive into the evolution of Spren’s technology, lessons learned from the pandemic, and how partnerships with industry leaders like Fitness On Demand are reshaping the member experience across more than a thousand gyms. Jason also pulls back the curtain on the powerful data trends Spren has uncovered, including what truly drives lasting health changes among gym members—and why focusing on muscle may be the key to long-term success. Whether you’re a club operator, coach, or just passionate about fitness technology, this episode is a candid look at

On today's episode, host Pete Moore sits down with Cori Myka, founder of Calm Within Adult Swim, to dive into the world of adult swimming—and why it’s never too late to learn. Cori shares her personal passion for water, the (often substantial)  psychological hurdles adults face when learning to swim, and how her unique Foundations of Change program helps people overcome fear and embrace aquatic confidence. Pete and Cori explore the relatively untapped demand for adult swim instruction, discuss the mental and physical dynamics of learning new skills later in life, and offer insights for health clubs considering specialized swim programming. Whether you’re an entrepreneur, a club owner or manager that has access to a pool, or just someone eager to get more comfortable in the water, this episode delivers thoughtful advice, actionable strategies, and a refreshing perspective on aquatics for all ages. On the untapped potential of adult swim programs, Myka states, "That's the piece that I think is an underserved, u

On today’s episode, Founder of Integrity Square and HALO Talks host Pete Moore sits down with longtime friend and Talent Optimizer Group founder, Tom Johnston. They dive deep into the power of talent optimization and why having the right people in the right seats is the ultimate game-changer for HALO (Health, Active Lifestyle, Outdoors) sector businesses. Tom unpacks how health clubs can move beyond traditional hiring practices, bring rigor to their people strategy, and use data-driven insights—like employee engagement surveys and behavioral assessments—to build winning, high-performing teams. From real-world case studies with leaders like Club 16’s Trevor Linden to practical advice on boosting employee retention and preparing your business for sale, this episode is packed with actionable strategies to help club owners turn their workforce into a true differentiator. Whether you’re scaling up, planning an exit, or just want more engaged employees and less churn, you’ll get an inside look at the role of compas

On this episode of HALO Talks, host Pete Moore sits down with Larry English—former NFL player, real estate developer, and now the mind behind Mind Body Mastery and the Union Capital Company. Larry opens up about his journey from achieving his childhood dream of playing in the NFL, to facing the tough transition into business and entrepreneurship. He shares the pivotal realization that his champion mindset and focus on health, once honed as a pro athlete, was just as essential in the world of business. Larry talks about the importance of optimizing the "operator behind the business," using a data-driven approach to health and performance that goes far beyond "typical" fitness routines. Learn how a life-changing moment—watching the film "Concussion"—sparked his commitment to longevity and cognitive health, leading him to invest heavily in cutting-edge wellness strategies. Now, Larry helps executives and entrepreneurs unlock their peak potential through personalized, high-accountability programs that blend scien

On this episode of HALO Talks, host Pete Moore sits down with Beverly Wolfer, Executive Director of Tina’s Wish, to dive into the critical topic of health literacy and the power of community-driven change. Beverly shares her journey from the world of consulting to the nonprofit sector, where she leads efforts toward early detection of ovarian cancer—a mission inspired by the legacy of Judge Tina Brozman. Pete and Beverly explore how HALO sector leaders (health, active lifestyle, outdoors) can champion women’s health through partnership, awareness, and education. Beverly sheds light on the life-saving potential of spreading knowledge about ovarian cancer’s subtle symptoms, and explains how Tina’s Wish is building a powerful platform—“What to Know Down Below”—to bridge gaps in health literacy and empower women to advocate for themselves. Listeners will also hear Beverly’s inspiring perspective on purposeful career pivots, the importance of giving back, and the deep meaning she finds in honoring her brother’s le

In this episode, host Pete Moore sits down with Andrew Petcash—former college basketball player, venture capitalist, and one of LinkedIn’s most insightful voices on the business of sports. Andrew shares his journey from building a massive NBA YouTube channel as a teenager to founding Profluence Capital, a sports-focused venture fund that connects founders, investors, and cutting-edge sports businesses. The conversation dives deep into Andrew’s strategy for breaking down sports industry segments, sourcing valuable market data, and building authentic, action-oriented thought leadership (or, as Pete calls it, “action leadership!") He unpacks how his personal brand has become a powerful engine for attracting investment targets and shares why transparency in the investment process can spark even more opportunities in the ever-evolving sports landscape. Whether you’re an entrepreneur, investor, or just interested in youth and collegiate sports—including the ripple effects of NIL—this episode gives you a behind-th

On this episode of HALO Talks, host Pete Moore sits down with Tony Reed—a longtime marathoner, accomplished CPA, grandfather, and passionate advocate for healthier communities. Tony shares his journey that initially began with a childhood diagnosis of pre-diabetes and grew into a lifelong commitment to fitness. He discusses how running not only changed his own life, helping him avoid diabetes, and chronic disease, but also inspired him to support others, particularly within the African American community, through education and community-building. Tony details the beginning of the National Black Marathoners Association, the myths they aim to dispel, and the training and sustainability programs they've launched over the past 20 years. He also talked about the organization's impact—including producing documentaries and creating a nationwide network of running clubs—and offers solid advice for anyone looking to balance a demanding career with a purpose-driven mission. Whether you’re a runner, a club owner, or an

Hope you’re having a winning week! We’re back with this week’s

In today's episode, host Pete Moore sits down with long-time friend and veteran health club entrepreneur, Mark Rothschild. From launching his first gym in 1995 to navigating the evolving landscape of the HALO (Health, Active Lifestyle, Outdoor) space, Mark shares his journey through the industry’s highs and lows—including insights gained through decades of club ownership, expansion, and his own, personal transformation. The conversation dives deep into Mark’s shift from traditional gym operations to curating meaningful wellness experiences, like his transformative retreat in Costa Rica. Pete and Mark reflect on the power of disconnecting from daily anxiety, reframing self-care, and the importance of creating supportive communities—both inside and outside the gym. Whether you’re a fitness professional, club owner, or someone in search of inspiration for your next chapter, this episode is packed with upfront wisdom, real talk about growth, and a look at what it means to both "lead and heal."  Key themes discuss

In today's

In this episode, host Pete Moore sits down with Kristen Anderson, a trailblazer in the HALO sector and a well-known, high-profile Pilates instructor out of Los Angeles. Kristen shares her journey from competitive figure skating to entrepreneurship, revealing how her passion for movement has shaped her approach to helping others live healthier, more balanced lives. Kristen drives home points about "the power of small, consistent movement," the enduring value of Pilates, and how she's leveraging technology to make fitness more accessible. This is a fun one! And it's packed with inspiration, wisdom, and practical advice for anyone looking to “feed their humanity” through movement—plus a nod to shared passions for Taylor Swift and how Pilates is benefiting everyone from pop stars to pro athletes! Anderson is known for successfully launching several products, though being ahead of the curve hasn't always been easy—sometimes leading to frustration or skepticism from others. Still, her ability to anticipate chan

In today's Fast Break we're excited to bring you (a snippet) of our panel discussion at the recent Athletech Innovators Summit held in NYC, July 2025. Integrity Square Founder and HALO Talks host Pete Moore moderated a panel with Mark Federico (CEO of Fitness Holdings/Crunch Fitness) and Terry Blachek (Orange Theory Fitness) for a deep dive into the real-world challenges—and strategies—of scaling fitness franchises. Mark Federico’s Growth Playbook Mark walked us through his journey, from running a nine-club independent brand to leading a 50+ club Crunch Fitness operation across 10 states. He shed light on the big question: Build new locations (greenfields) or buy existing ones (acquisitions)? He shared the calculus behind each approach, breaking down real cost factors and explaining why “development space” is critical for franchisees. Franchise Valuation—Not All Clubs Are Created Equal Many single-gym owners want “big company” multiples, but Mark explained why scale, growth runway, and strategic value make

In this episode, host Pete Moore sits down with Mary Laudati, a seasoned sales and marketing leader with deep roots in the HALO (Health, Active Lifestyle, Outdoor) space. From her days leading the sales group at Sports Club LA to her current role as a consultant working with top clubs across the U.S. and internationally, Mary shares her insights on building effective sales strategies, leveraging cutting-edge software like Salesforce, and creating a powerful culture of member engagement and retention. She provides boots-on-the-ground, immediately actionable tips on using data, recording sales calls, and mystery shopping to pinpoint where clubs are leaving revenue on the table—plus, the importance of strong onboarding and personal connections to keep members coming back. Mary also discusses the latest trends in CRM technology, club operations, and the shift toward shared memberships and referral models. Whether you’re a club owner, sales team leader, or just passionate about the business of the HALO space, Mary

Every Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email about this, you can re-read it here: https://mailchi.mp/9567da51c0ce/2025programschedule  ====================================================== RESOURCES  https://www.integritysq.com https://www.halotalks.com https://www.thehaloacademy.com  Watch the video here: https://www.youtube.com/@halotalks   =================================================== ABOUT YOUR INSTRUCTOR  Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ"), a leading boutique financial advisory firm fo

In today's episode, host Pete Moore sits down with Marco Benitez—a guest who brings together the worlds of Taekwondo and biomedical engineering! Marco is the founder of Rook, a "middleman" company specializing in connecting data from hundreds of wearables and medical devices. Drawing on his extensive background in sports and years in big pharma, Benitez discusses the challenges and opportunities in bridging data silos in the fitness, health, and insurance spaces. He also dives into the origins of Rook, the significance of B2B SaaS (Software as a Service) models, and the importance of building predictable, scalable solutions that empower organizations to actually use their data—not just collect it. Whether you're a fitness pro, entrepreneur, or just interested in the quickly evolving landscape of fit tech, this episode is packed with insights into how smart data integration is reshaping the way we approach the HALO space. (Health, Active Lifestyle, Outdoors)  On working in the enterprise space Marco mentions,

Every Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email about this, you can re-read it here: ====================================================== RESOURCES https://www.integritysq.com https://www.halotalks.com https://www.thehaloacademy.com Watch the video here: https://www.youtube.com/@halotalks ====================================================== ABOUT YOUR INSTRUCTOR Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ"), a leading boutique financial advisory firm focused on the $4.7T Health, Active Lifestyle, Outdoor ("HA

In today’s episode, host Pete Moore talks with Lauren Schoenfeld, founder of Active Core Consulting and a powerhouse fractional Chief Financial Officer (CFO)  specializing in the boutique fitness space. With an impressive finance background spanning PwC, WeWork, and Equinox, Lauren has a unique blend of skills in the HALO sector (Health, Active Lifestyle, Outdoors) to help studios and gyms not only survive but thrive. She relays her journey from athlete to finance entrepreneur, the creation of her consulting agency during the pandemic, and how her team supports fitness businesses with everything from streamlined financial and business planning, to holistic sales and operations coaching. Schoenfeld dives into common financial pitfalls fitness operators face, why understanding your KPIs on a weekly and monthly basis is critical, and her hands-on approach to guiding owners toward sustainable growth and profitability. Whether you're struggling to get your cash flow under control, looking to scale to multiple loca