Search With Candour

Eric Hoover joins the Search With Candour podcast this week to discuss how to use AI for SEO. Yes, we’re finally talking about AI tools in detail and how to integrate AI into your SEO workflow. Eric has recommendations for using AI and LLMs for keyword research, competitor analysis, content creation, ecommerce optimisation and if SearchGPT can ever dethrone Google as the primary search engine. Sponsors Experience the evolution of SE Ranking Get your tickets for the live Brighton podcast Links to follow Eric: Follow Eric on LinkedIn Eric's Website Links to resources/articles Unmasking AI by Dr Joy Buolamwini AI in SEO, Treat it like a New Team Member Human-AI Collaboration FeedGen AI Ranch style SEO vs skyscraper style content Most people can’t identify AI-generated content Chapters 00:00:00 How to do SEO in an AI world 00:00:28 Intro 00:01:37 Sponsor: SE Ranking 00:03:45 Live brightonSEO podcast 2 Oct 2024 00:05:44 Welcome to the show Eric Hoover 00:06:01 Let’s talk a

Jack Chambers-Ward and Mark Williams-Cook reunite in the Candour studio to discuss the early reactions to SearchGPT, the helpful content update might not be what you think and how robots.txt can interact with redirects to cause indexing confusion. Links and resources SE Ranking SearchGPT research Combined SearchGPT analysis on SEJ The helpful content update isn't what you think it is When robots.txt gets stuck in the middle of your redirects Sponsors Start your 14-day free trial of Optmyzr Book your personalised Optmyzr demo Get your free ticket for the live podcast in Brighton Chapters 00:00:00 - Intro 00:01:12 - Sponsor: Optmyzr 00:04:02 - Live podcast in Brighton on 2 Oct 2024 00:06:01 - Early reactions to SearchGPT 00:26:26 - The helpful content update was not what you think 00:37:03 - What happens when redirect URLs are blocked by robots.txt? 00:43:00 - SEO is heading towards a big change 00:45:17 - Outro

Ashley Liddell joins Jack on this week's Search With Candour to discuss how social media is infiltrating SEO and Google. With the recent increase in UGC on the SERPs, aligning your social media and search strategies has never been more important. Sponsors SE Ranking is the intuitive SEO platform trusted by over a million SEO professionals - start your free trial today.⁠ Free live podcast in Brighton on 2 October 2024. Links to follow Ashley Follow Ashley on LinkedIn - https://www.linkedin.com/in/ashley-liddell-seo/ Deviation - https://www.wearedeviation.co.uk/  Links to resources/articles: Deviation article about social SEO: https://www.wearedeviation.co.uk/insights/an-introduction-to-social-seo Relevant previous episode with Ray Saddiq - https://youtu.be/nD97J0on2cI?si=o5SNytZqAYYeS2Cu TikTok as a search engine with Annie-Mai Hodge: https://withcandour.co.uk/blog/tiktok-as-a-search-engine-with-annie-mai-hodge Chapters 00:00:00 Intro 00:01:32 Sponsored by SE Ranking 00:03:11 Liv

Jack Chambers-Ward discusses the latest SEO news you need to know about. This includes Google's controversial overhaul of their SEO video documentation, how to create your own AI expert with Gemini and is Android changing its default search engine? Chapters 00:00:00 Intro 00:02:06 Win one year’s subscription to AlsoAsked Pro 00:04:22 Live podcast - 2 October 2024 in Brighton 00:06:20 SEO news you need to know 00:07:40 Google overhauls video SEO documentation 00:17:26 Google may now use your OG title 00:22:35 Gemini’s Gems 00:29:15 Android default search engine selector via Natalia Witczyk 00:34:35 You can include/exclude dimensions in line charts in GA4 via Kyle Rushton McGregor 00:36:34 Links won't save you from the HCU via Glenn Gabe 00:39:44 Outro and thanks Get your tickets for the live podcast in Brighton: https://www.eventbrite.co.uk/e/career-planning-without-overwhelming-yourself-live-podcast-free-pizza-tickets-989270774517 Get a free one year subscription to AlsoAsked Pro

Sarah McDowell and Tazmin Suleman, host of The SEO Mindset podcast, return to Search With Candour to discuss career planning and the announcement of our upcoming live podcast event on 2nd October 2024. Get your tickets for the live podcast https://www.eventbrite.co.uk/e/989270774517?aff=oddtdtcreator Sponsors: ⁠SE Ranking is the intuitive SEO platform trusted by over a million SEO professionals - start your free trial today. Keep up to date with the important SEO news with Core Updates Chapters 00:00:00 - Intro 00:01:32 - Sponsor: SE Ranking 00:03:16 - How is the weather in Worcester, Milton Keynes and Norwich? 00:04:52 - Live podcast announcement 00:08:40 - What is the live podcast event? 00:12:29 -  What’s special about the live podcast? 00:15:35 - Providing solutions to topics 00:19:36 - Sponsor: Core Updates 00:20:47 - Career planning without overwhelming yourself 00:22:20 - Sarah McDowell: Butterfly Lady 00:23:40 - Saying yes to things 00:26:13 - Learning to set go

Mark & Jack are back in the studio to discuss the latest SEO news including Google's recent legal loss, recommendations coming to Google Search Console and the recent SERP volatility. Sponsors: Find the questions people also ask about your content with AlsoAsked - ⁠https://alsoasked.com/?utm=swcpodcast⁠ Get your free tickets for HIVE MCR on 29 August 2024 - ⁠https://hive-mcr.co.uk/?utm=swcpodcast⁠ Links & resources: Google is declared a monopoly by a federal judge https://www.likemind.media/judges-anti-trust-ruling-impact-googles-monopoly/ Marie Haynes breakdown of the Google documents https://x.com/Marie_Haynes/status/1820557751145074977 All 286 pages of the Google trial document https://www.documentcloud.org/documents/25032745-045110819896 The Verge's coverage of the Google antitrust trial https://www.theverge.com/2024/8/11/24216760/google-trial-monopoly-remedies-rivals Google Search Console recommendations https://developers.google.com/search/blog/2024/08/search-console-recomm

Jo Juliana Turnbull AKA SEO Jo Blogs joins Jack to discuss the importance of events and community in the SEO industry. This episode includes advice for creating and growing your event as well as recommendations for communities and events for you to join. Sponsors: SE Ranking is the intuitive SEO platform trusted by over a million SEO professionals - start your free trial today. Understand your users with live “People Also Asked” data and intent clustering by Google. Links to follow Jo: LinkedIn: https://www.linkedin.com/in/j-turnbull X/Twitter: https://x.com/SEOJoBlogs Search London: https://searchldn.com/ Search Barcelona: https://searchldn.com/barcelona/ Links to resources/articles: Great article by Helen Pollitt - https://www.searchenginejournal.com/ask-an-seo-what-are-the-best-resources-to-learn-seo-and-who-are-the-best-people-to-follow-online-for-good-advice/520158/ https://www.womenintechseo.com/ https://webcertain.com/international-search-summit/barcelona/ https://www.goodsignals.com

Patrick Hathaway makes his triumphant return to the show to discuss the Sitebulb JavaScript SEO Report. This episode delves into the internet's growing reliance on Javascript, the importance of understanding Google's indexing & rendering processes and the growth of technical skills gaps in the SEO industry. Sitebulb JavaScript SEO Report https://sitebulb.com/javascript-seo/report/ Follow Patrick & Sitebulb: LinkedIn: https://www.linkedin.com/in/patrickhathaway/ / https://www.linkedin.com/company/sitebulb/  X/Twitter: https://x.com/HathawayP / https://x.com/sitebulb  Website: https://sitebulb.com/ Sponsors ⁠⁠⁠⁠This week's episode is sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠⁠ Keep up with the latest SEO news and tips by subscribing to CoreUpdates. Time stamps 00:00:04 - Intro 00:02:40 - Sponsor: AlsoAsked 00:04:25 - Sponsor: Core Updates 00:05:43 - Welcome back, Patrick Hathaway 00:07:17 - What was the inspiration for this JavaScr

Vince Nero (Director of Content Marketing at Buzzstream) joins Jack on this week’s episode to discuss why digital PR is the future of link building. Sponsors: ⁠⁠SEO Testing - Begin your exclusive extended free trial today⁠⁠ ⁠⁠Search 'n' Stuff - Use code CANDOUR20 for 20% off your tickets⁠ Follow Vince & Buzzstream Vince on LinkedIn Follow Vince on Twitter Check out Buzzstream Buzzstream podcast: https://www.youtube.com/playlist?list=PLWuoOU-8n6fOpQVCszF1JFWEAyTtXhUpb Time stamps 00:00:04 - Intro 00:00:56 - Sponsor: SEO Testing 00:03:47 - Sponsor: Search ‘n’ Stuff 00:06:16 - Welcome to the show, Vince Nero 00:08:15 - The shift towards digital PR in link building 00:11:47 - The benefits of digital PR 00:12:50 - How digital PR relates to AI Overviews 00:13:33 - What we can learn from the Google API leak 00:16:45 - Why digital PR is called ‘earned media’ 00:20:38 - Using Ahrefs to find your competitors’ best links 00:22:54 - The price of a quality links i

Sponsors: SEO Testing - Begin your two week free trial today Search 'n' Stuff - Use code CANDOUR20 for 20% off your tickets Mark and Jack reunite in the Candour studio to say goodbye to Universal Analytics and Google's continuous scroll, discuss why Bing's index is more important than you think and why AI Overviews are now showing for fewer than 7% of queries. Time stamps: 00:00:11 - Intro 00:01:14 - Sponsor: SEO Testing 00:05:00 - Sponsor: Search ‘n’ Stuff 00:07:30 - In loving memory… 00:08:18 - RIP to Google’s continuous scroll 00:14:09 - RIP to Universal Analytics 00:16:06 - Prompt injection leads to demotion on Bing 00:22:34 - The Bing index powers a lot of LLMs 00:34:02 - AI Overviews only show for 7% of queries 00:43:30 - Outro Links and resources Previous episode about GA4 key events and attribution Previous episode about GA4 with Krista Seiden & Simo Ahava RIP Universal Analytics: https://support.google.com/analytics/answer/11583528?hl=en Prompt i

Sponsor: This week’s episode is sponsored by Majestic. Go to ⁠majestic.com/offers/swc⁠ to get exclusive free Lite access to Site Explorer for any one website that you control. Nikki Pilkington joins Jack Chambers-Ward to discuss why SEO education is really important. There needs to be less gatekeeping in SEO and more of us should share our knowledge with peers, clients and even web designers. Follow Nikki Follow Nikki on LinkedIn Follow Nikki on Twitter The Non-wanky SEO Course Time stamps 00:00:04 - Intro 00:01:05 - Majestic ad 00:06:12 - Interview with Nikki Pilkington 00:07:04 - Why is education important in SEO? 00:10:40 - Avoid using jargon, this won’t attract new clients 00:14:45 - Don’t be afraid to share tips and advice on social media 00:16:46 - Nikki’s experiences in the early days of SEO 00:18:35 - Don’t gatekeep information 00:20:15 - Testing and experimenting is a great way to learn  00:21:45 - Educate web designers to add Google Search Console from day one

Josephine Rudolf is a Junior SEO Manager at Barfer's, will be graduating from the International University of Applied Sciences soon and is the newest member of the Women in Tech SEO team. She has been an SEO mentor and mentee, all before the age of 23. Time stamps 00:00:04 - Intro 00:01:17 - AlsoAsked 00:03:03 - Wix Studio 00:04:48 - Interview with Josephine Rudolf 00:05:30 - Networking for introverts 00:06:57 - What networking is like early in your career 00:07:42 - Joining Women in Tech SEO 00:10:40 - What is an introvert? 00:13:26 - Common myths of introverts and extroverts 00:14:28 - What is social anxiety? 00:16:45 - How Josephine has dealt with social anxiety 00:19:34 - Tips and techniques to help reduce social anxiety 00:20:08 - Rituals and preparations 00:23:57 - Meeting up with friends before the event 00:26:58 - One-to-One meetings 00:28:01 - The Alter Ego Effect 00:32:43 - Having a physical item or drink is good to reduce social anxiety 00:34:33 - Self affirma

Sponsors: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠ ⁠⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠⁠ Show notes: Simon Lesser, CEO and co-founder of Dragon Metrics joins the podcast this week to give us a sneak peek behind the scenes of how SEO tools work. What data from SEO tools actually means What customers want vs what customers need Why so many SEOs use tools The importance of listening to your audience What goes into making important decisions Follow Simon and Dragon Metrics: Twitter: https://x.com/DragonMetrics LinkedIn: https://www.linkedin.com/in/simonlesser/  Website: https://www.dragonmetrics.com/ Brightlocal's Local SEO for Good https://www.brightlocal.com/local-seo-for-good/

Sponsors: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠ ⁠⁠⁠https://www.wix.com/studio?utm_campaign=pa_podcast_studio_all_brnd_all_en_04/22_all__Candour^8&experiment_id=^efficiency^^hp⁠ Keep up with the latest SEO news and tips by subscribing to CoreUpdates. ⁠https://coreupdates.com/?utm=swcpodcast⁠ SEO agency red flags with Emina Demiri-Watson Emina Demiri-Watson joins Jack Chambers-Ward for a confession session on the many sins committed by SEO agencies. If you’ve worked with or are considering hiring an SEO agency, here are some things you’ll want to avoid. Overpromising and underdelivering Lack of transparency How to recognise red flags Competition between agencies Spreading themselves too thin Lack of alignment across teams Follow Emina: Twitter: https://twitter.com/DemiriE LinkedIn: https://www.linkedin.com/in/emina-demiri/ Website: https://www.vixendigital.com/ SEOs Getting Coffee: https://www.youtube.com/playlist?li

Author, blogger and entrepreneur Shaunda Necole joins Jack Chambers-Ward on this week's Search With Candour to discuss how she has established her brand and topical authority in multiple niches. How to prove yourself as a topical authority to Google Why podcasts are good for proving your authenticity and authority Hidden gem sources of authority How to speak Google's "love language" How to build your knowledge panel How to build trust with your audience Sponsors: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠ ⁠⁠https://www.wix.com/studio?utm_campaign=pa_podcast_studio_all_brnd_all_en_04/22_all__Candour^8&experiment_id=^efficiency^^hp Keep up with the latest SEO news and tips by subscribing to CoreUpdates. https://coreupdates.com/?utm=swcpodcast Follow Shaunda: LinkedIn: https://www.linkedin.com/in/shaundanecole/ YouTube: https://www.youtube.com/@shaundanecole Website: https://shaundanecole.com/ Insta

Ray Saddiq joins Jack on the podcast this week to discuss aligning your organic search and organic social channels to make the best content. Ray & Jack discuss topics such as: Why is channel alignment important in modern marketing strategies? How have search behaviours changed? How important is it to adapt the language and style of content for different channels? How should teams communicate to ensure effective multi-channel marketing? Sponsors: ⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠ ⁠ ⁠⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠ Follow Ray: LinkedIn: https://www.linkedin.com/in/ray-saddiq/ X: https://twitter.com/raysaddiq1 Website: https://thesocialdiary.io/

Jonas Sickler joins Jack Chambers-Ward to discuss a new digital marketing strategy - owned asset optimisation. Listen to this podcast if you want to know: What is owned asset optimisation? What are owned assets? Are there different types of owned assets? How do you optimise them? What is reception marketing? How do these strategies differ from “SEO” and “traditional digital marketing”? What's the difference between the PESO vs MACH-6 models? Sponsors: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠ ⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠ Follow Jonas: LinkedIn: https://www.linkedin.com/in/jonas-sickler/  X/Twitter: https://twitter.com/JonasSickler  Website: https://terakeet.com/ Learn about owned asset optimisation: https://terakeet.com/blog/owned-asset-optimization/

Sponsors: ⁠⁠⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠ ⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠ Show notes: Jack and Mark reunite in the Candour studio to rant, rave and react to Google's newest release, AI Overviews. Time stamps: 00:00:16 - Intro 00:01:32 - Sponsor: AlsoAsked 00:03:17 - Sponsor: Wix Studio 00:05:02 - AI Overviews 00:40:54 - Outro Resources: Examples of AI Overview feedback: ⁠https://x.com/lilyraynyc/status/1792903992772628929⁠ Optimisey Search: ⁠https://x.com/Optimisey/status/1792473651087855969 Google falls for the old blinker fluid trick: ⁠https://jalopnik.com/googles-new-ai-overview-says-you-might-need-to-change-y-1851488127⁠ How to use Google's Web filter: ⁠https://x.com/searchliaison/status/1790473952256786805⁠

Sponsor: ⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises. Sarah Presch, Digital Marketing Director at Dragon Metrics, returns to the podcast to discuss the social psychology behind how we search. What are cognitive biases? Social identity theory What is confirmation bias? Can misinformation online make a big impact? Google’s role in the spread of misinformation Contradicting search results depending on the search term Is this also true in other languages? What can we do to combat misinformation and confirmation bias? Follow Sarah: Twitter: https://twitter.com/sarah_presch  LinkedIn: https://www.linkedin.com/in/sarah-pokorna/  Website: https://www.sarahpresch.com/ Links/resources: Sarah's article: https://www.dragonmetrics.com/confirmation-bias/ An excellent companion piece by Jamie Indigo: https://www.searchenginejournal.com/digital-disinformation-fight-manipulation-seo-industry/380344/ Sarah's previous appearanc

Sponsor: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises. Munene Mumbi joins Jack Chambers-Ward to discuss reporting for enterprise SEO clients. Munene & Jack cover topics including: Communicating to different stakeholders How is it different from reporting for small businesses? What are the most common Enterprise SEO metrics? Tools to track and report on Enterprise SEO What skills are needed in enterprise SEO reporting? Follow Munene: Twitter: https://twitter.com/MuneneKL  LinkedIn: https://www.linkedin.com/in/munene-mumbi/ Search Africon: https://searchafricon.com/