Her Ceo Journey

Building a conscious business is different from building a traditional one. Conscious businesses emphasize the personal relationship between the buyers and the company. Traditional marketing techniques, which feel inauthentic, do not work on conscious buyers.Share on Purpose, Inc., founded by Terri Maxwell, provides the professional needed services to create, launch, and invest in companies with innovative, meaningful solutions. Maxwell is also the founder of Shift/Co — a business growth community for conscious entrepreneurs who want to expand their business success and make the world a better place. Based on Terri's CEO journey, here are some insights on growth and scalability. Episode Highlights[03:37] Terri Maxwell’s Journey[06:32] Running a Traditional Business vs. a Conscious Business[08:30] The Six Phases of Conscious Business Growth[14:15] The Five Toolkits of the Business Simple Method[18:40] Is the Business Simple Method Easy?[35:17] Terri’s Philosophy EntrepreneurshipResources:Visit our website

When it comes to pricing, many entrepreneurs make the mistake of focusing solely on revenue. Higher revenue doesn’t equate to higher profitability. When constructing your pricing model, it’s imperative to focus on your bottom line. Giving too much weight to your top-line number may even lead you to lose out on money without even realizing it.Using a bottom-line growth approach, Leslie Bradford-Scott established Walton Wood Farm, a company that offers consciously-crafted and thoughtfully-packaged personal care products. Here are some insights on finding the right pricing strategy for your product or service, based on Leslie’s CEO journey: Episode Highlights[03:36] Leslie Bradford-Scott’s Journey[13:39] Revenue vs. Profitability in Business[18:29] Factoring in Overhead Costs[25:30] Knowing Your Process[28:37] Walton Wood Farm During Covid[32:57] Being an Entrepreneur Later in LifeResources:Visit our website for more insights on choosing the suitable revenue model and pricing strategy on the Her CEO Journey™  po

Pricing your product or service while staying true to the causes your business espouses is a challenging task. A strong pricing strategy incorporates a broad range of factors, and the ones you want to focus on will depend entirely on your business values and ethics.Co-founders and sisters Neige and Pippa Blair established Routine — a company that makes natural products for your face, body, hair, and home. Here are insights on how you can determine your own based on Neige and Pippa's CEO journey on Routine's pricing strategy for their products.Episode Highlights[03:56] Neige and Pippa Blair’s Journey[07:05] From $500 To International Distribution: The Pricing Strategy[12:27] Building Trust With Financial Institutions[17:03] Forward-Looking Planning[19:41] Why Understanding Cash Flow Is Critical[21:04] Routine During Covid[27:44] Balancing Profit And ImpactResources:Visit our website for more insights on choosing the suitable revenue model and pricing strategy on the Her CEO Journey™  podcast.Connect

Why compete when you can innovate? Many entrepreneurs drop their prices as low as they can to compete with existing products on the market, but that's a sure-fire way to lose out. Instead of fighting for a market you don't even want, take a new angle: what makes your product better? What makes it different? What does your customer want, and what price are they willing to accept? When you price around those ideas, your business will be capable of weathering any economic storm.In this episode, Christina invites Toni Desrosiers to talk about how an effective pricing strategy can help manage a company's growth. They also tackle the correct pricing structure for a company looking to do business for good: making a profit is good, but you can make a change too. Finally, Toni highlights the essence of finding the right investors for your business. Do you want to know what revenue model is right for your business? Stay tuned to this episode! Episode Highlights[03:27] The Journey of Abeego[06:46] Toni’s

Driving profit for your business is always tricky. There are so many factors to consider that you might feel overwhelmed or, worse, end up focusing on the wrong thing, both of which can significantly harm your business. Thus, choosing the right revenue model will lay the foundation that’ll secure a future where your business grows alongside your social impact.In this episode, Christina talks with Tara Spalding about the things you need to consider in choosing your revenue model. They dive deep into metrics, runways and breakevens, pro forma and historical data, and everything else that factors into finding the right model that’ll lead your business toward profitability.If you want to find the right revenue model for your business, this episode is for you!3 reasons why you should listen to the full episode:Determine the right revenue model for your business.Learn how to create and leverage historical data and pro forma.Discover the metrics that you need to track.Episode Highlights[03:58] What BoomStartup Does[

Growing a business doesn’t have one-size-fits-all methods. While most business founders lean towards quick profit business models, it doesn't always align with their mission. For some companies, steady, long-term growth is key to success. And this is where the concept of patient capital comes in.In this solo episode, we sum up the conversation we’ve had with our guests over our Patient Capital series. We reiterate what patient capital is and debunk its misconceptions. Then, we lay down critical questions business founders should answer before venturing into patient capital funding.Do you want to know if patient capital funding is right for your business? Stay tuned to this episode! Episode Highlights[1:48] What is Patient Capital? [3:16] The Goal of Patient Capital[4:56] How Fast Do You Want to Grow?[5:39] What Kind of Capital Do You Need?[6:38] Is Your Business Ready to Receive Patient Capital?[8:13] Does Your Funder Have a Clear Understanding of Your Social Impact Mission?[9:19] Do You Need Growth Capi

Relationships are a critical element of business. It is crucial to choose a financial partner who has a deeper understanding of social businesses instead of primarily transactional ones. If you want a sustainable, responsible business, you need financial partners who understand and believe in your vision. In this episode, Caroline Duell discusses how she built her green business — and why she needed the right financial partner to do it. She also discusses how to develop responsible enterprises and bring profit while minimizing negative consequences. Finally, we discuss why — and when — you should get a CFO for your business.If you're wondering how a financial partner helps your company grow without compromising your values, this episode is for you!3 reasons why you should listen to the full episode:Learn the benefits of social capital financing in growing your business Recognize the significance of selecting financial partners who share your company's goalDiscover the value of bringing a chief finan

Starting a business is daunting enough. Add a mission to it and it becomes all the more challenging. Mission-driven businesses often have a hard time finding partners, whether lenders or investors, that understand their mission. If they don’t, it can lead to drastic results for their business and those they want to serve. Finding people who understand your mission will help you find a community that will support you and helps you thrive. In this episode, Caryl Levine shares her journey with Lotus Foods and how they partnered with RSF Social Finance. With the right partnerships, they were able to make the change they wanted to see in the world. You can create your own social impact — you just need to find people who are aligned with your mission and committed to helping you push it forward.If you want to find partners that will help you elevate your business and spread your mission, then this episode is for you!3 reasons why you should listen to the full episode:Learn how Lotus Foods is changing how the world

Investors and founders each have their own goals and priorities. It’s important for founders to find an investor that aligns with their missions and goals. On the other hand, it’s important for investors to find founders that are committed to putting in the work to grow their business and create social impact.In this episode, Mindy Christensen explores integrated capital and debt as a tool for growth. She explains how RSF Social Finance operates differently than traditional finance systems by looking at businesses and risks in a holistic manner. She also discusses the benefits that community pricing meetings offer investors and borrowers, and the different criteria that investors and borrowers must meet.If you want to find out about how integrated capital and debt can help grow your business, this episode is for you!3 reasons why you should listen to the full episode:Learn about integrated capital. Discover the benefits of community pricing meetings. Find out how debt can be used as a growth tool.Episode High

Early-stage enterprises can establish their businesses how their founders envisioned them in a safe environment with patient finance. In other words, investors are willing to sacrifice short-term gains in exchange for longer-term profit and impact. Their investors become partners in attaining common financial and non-financial goals through investment money, as well as broad networks for marketing and distribution, strategic guidance and mentorship, and later-stage financing, using a patient capital approach to patient capital.Lizette Peña explains how Kachuwa Impact Fund avoids putting pressure on its partners without requiring excessive development in this episode. She also compares and contrasts the Kachuwa Impact Fund to regular venture capital firms.If you're thinking of starting a business or taking an interest in impact investing, then this episode is for you! Episode Highlights[05:34] Becoming A Director of Kachuwa Impact Fund[07:22] Kachuwa Impact Fund Making Pressureless Partnership Possible[10

Many founders often compromise their mission to grow their business. Creating wealth and social impact at the same time is no easy matter. If you’re looking for a way to raise capital while also staying true to your mission, the best way would be to find an investor that’s aligned with your purpose. In this episode, Lyn Johnson and Sara Sparhawk talk about the gender wealth gap and how they seek to empower women founders. They discuss the pros and cons that their finance background gave them in creating a solid financial model and managing cash flow. Finally, they emphasize the importance of finding the right investors.If you want to raise or invest in a home-based business, this episode is for you!Episode Highlights[05:28] Lyn’s Journey [06:33] Sara’s Journey [08:49] The Gender Wealth Gap [10:19] Helping Women Create Wealth[12:45] How West Tenth Started [16:26] Capital Raising Journey[18:41] Criteria for Investors[21:56] How to Balance Business Growth and Mission [26:15] Finance Background and Capital Raisin

It can get easy to be swept away by the flow of the market and what other companies in your space are doing. When you see something succeed, it’s natural to want to try it too — after all, you need to get your ROI! But businesses for good are in it for more than just the money: their founders have a purpose. It’s critical to balance finances with making that social impact.In this episode, Lyndsey Boucherle discusses how Better Ventures invests in companies looking to make a positive change in the world. Unlike typical companies, they aim to uplift everyone, not just shareholders. She explains how they choose the best companies to invest in for their ROI while ensuring that their founders don't drift away from their purpose. Finally, she also discusses minimizing inequality for women in business.If you’re thinking of investing in a business, or want to create social impact, then this episode is for you! Episode Highlights[05:11] Becoming A Principal Of Better Ventures[08:46] Maximizing Value For All Stake

There’s a lot to consider with any type of capital funding, and venture capital is no exception. It’s important to know your business and its goals before jumping into any type of funding. Before diving into venture capital, you must first understand its inner workings and the factors affecting it — but most importantly, you need to ascertain if it’s suitable for your business.This episode’s guest is Vonetta Young, a proud woman of colour and financial advisor who guides persons of colour and women searching for or looking to enter the world of venture capital funding. In this episode of Her CEO Journey, we discuss how venture capital funding works, its expected outcomes, the important factors that affect it, and other funding options you can consider.If you are interested in learning about venture capital funding and becoming a venture capitalist or getting venture capital backing, then this episode is for you!Episode Highlights[04:47] How Venture Funding Supports Itself[07:14] Alignment of Incentives[09:44]

Understanding the importance of a venture capital fund is critical if you're planning to fund a business. Financing is a significant step when you're starting up a company, but before you begin looking for venture capital, it's best to understand what it is.This episode's guest is Vonetta Young, a proud woman of colour and financial advisor who guides persons of colour and women searching for or looking to enter the world of venture capital funding. In this episode of Her CEO Journey, we discuss what venture capital funding is and how it works. We also discuss what it takes to find the perfect business partner for your start-up, the difference between private equity and venture capital, and many more.If you are interested in learning about venture capital funding, its importance, and looking for the perfect business partner, then this episode is for you!Episode Highlights[5:59] Vonetta Young’s Journey[9:03] The Difference Between Private Equity and Venture Capital[10:30] How to Become A Ve

With the ever-changing nature of business, it is difficult to determine the cash flow trend. However, we shouldn’t keep cash flow forecasting on the sidelines. Our business operation is vulnerable to risks and losses without efficient cash flow forecasting.In this solo episode of the Cash Flow Forecasting and Management Series, we discuss the top five common mistakes when forecasting cash flow. As we proceed, we can understand how effective forecasting yields financial gain for your business.Do you want to learn the ideal way to forecast cash flow? Stay tuned to this episode! Episode Highlights[3:22] Forecasting Expenditures Based on Past Results[4:48] Overestimating Sales Line[5:52] Clueless of the Cash Flow Conversion Cycles[7:06] Categorize Forecasting as a Finance Function[8:09] Lazy ForecastingResources:As a special gift for tuning it, get your free 90-Day Financial Strategic Planning with Christina! Set up a time here or connect on LinkedIn!Get clear visibility of your business finances this 2022. Work

Cash flow management is the foundation of all business operations. Without proper financial management, your business is highly likely to face financial challenges. It is true that an entrepreneur is putting a lot on their plate and a lot at stake when running their own company. Thus, an effective accounting tool is crucial to reduce the risks of any mismanagement.In this episode, Sarah Isaacs, the co-founder and COO of NorthStar, imparts the benefits of implementing the right financial tools for a business to succeed. She recalls how Dryrun helped her establish her own business. Finally, she shares the features of Dryrun that contribute to her company’s development.Episode Highlights:[04:25] Sarah’s Journey To NorthStar[05:30] What is NorthStar?[07:44] The Growth of Small Companies[07:58] Sarah’s Struggles with Cash Flow and Management[11:32] QuickBooks and Dryrun Comparison[13:36] Before the Discovery of Dryrun[17:56] How Dryrun Helped Her Business[21:19] The Flexibility of Dryrun [22:18] What Dryrun Offers

Many entrepreneurs establish their businesses intending to earn for themselves or their families. But, having a company that also allows you to give back to your community can be a lot more fulfilling. It’s quite terrifying to start giving to others without the certainty of success with your business. However, there are steps you can take to ensure that your business thrives while remaining generous to others.In this episode, Masami Sato, founder and CEO of B1G1, shares her journey of turning a small idea of a giving business into a global initiative. Her drive to make a difference in underprivileged communities inspires her to take this risk. She motivates others to do the same. Masami talks about the struggles she faced as she began her business and how she overcame them. She then reveals how other business owners can join the movement of giving back to their communities. If you are a business owner looking for ways to give back to the community, then this episode is for you! Episode Highlights[7:43] Masami

Cash flow and profitability are the lifelines of your business. When your business is starved of cash, it won’t sustain itself.Do you need the answers to your worries about strategizing your business?Business owners need to maintain a positive cash flow to ensure profitability. Without an effective cash flow, your business might dwindle to an extreme loss, forcing you to stop its operations.That’s when effective financial management comes into place. Financial management is a tool used to analyze information in a business for it to sustain and thrive. In this solo episode of the Cash Flow Forecasting and Management Series, we dive into the topic of monitoring, managing, and modeling cash flow as part of a business strategy. In this discourse, we focus on the benefits of operating cash flow to ensure financial security by studying each step.Do you want to adopt cash flow operations in your business? Stay tuned to this episode!Episode Highlights:[02:19] Types of Cash Flow[03:22] Operating Cash Flow[06:12] Benef

Transparency is the key to growth. Without transparency, you don’t know your data — and even if you have data, you won’t know if it’s significant. Without analyzing your data, you can’t streamline or optimize your business, and sometimes might even land in legal trouble later on. What financial management needs and benefits from is a CFO to handle your finances, and the right tools to be effective.In this episode, Barb Easter, Director of Client Success at Dryrun, joins us to discuss CFO services and Dryrun. She shares the features of Dryrun and dissects what financial management and forecasting do for business growth. Lastly, Barb imparts her years of experience working with business owners.Episode Highlights:[04:03] Barb’s Journey: Education to Marketing and Finance[07:15] What Is Dryrun?[09:11]  What Financial Management and CFOs Can Do[13:36] When to Contract CFO Services[15:37] Recurring Problems of Businesses[21:11] How Dryrun Improves Financial Management[25:34] Dryrun’s Features[34:06] What You Can Do

Positive cash flow at the end of a cycle isn’t always a good thing. When you study your business, there are many terms that people like to throw around which can get mixed up. One common example is cash flow vs profit. These two terms sound similar, but in truth, tell very different stories about your finances.In this episode, we kickstart our new podcast series, Cash Flow Forecasting and Management Series. We define clearly the difference between profit and cash flow and why it's vital to understand both terms. We also discuss what it means to be profitable versus having a healthy cash flow. We'll delve deep into cash flow concepts using cloud-based forecasting software, entrepreneur and CFO perspectives.Do you want to know how to tie down cash flow and profit together smartly? Tune in to this episode to learn more!Episode Highlights:[02:08] What Is Profit?[02:39] Why Profitability Is Important[03:44] Profit Is Not About Cash[05:54] What Is Cash Flow?[06:51] Positive Cash Flow vs Profit in Business