Sinopsis
The galaxy's greatest mattress podcast.
Episodios
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Nightfood's CEO Is Solving the Nighttime Snacking Problem
21/11/2022 Duración: 40minSnacking at nighttime is a common habit that you can help. Millions of people every night indulge in a nighttime snack session and most often the snacks are in the less-than-healthy category of foods. In today's episode, Nightfood Founder and CEO, Sean Folkson, joins Kinsley and Quinn to discuss Nightfood - the nighttime snack that actually aids in the sleeping journey and is delicious. Dos Topics: 1. What is nightfood, why did he create it, and what does it have to do with sleep; and 2. How nighttime snacking affects the sleep cycle and the role sugary foods play in overall sleep wellness Go Deeper: Connect with Sean and see how you get Nightfood into your area! --- Send in a voice message: https://anchor.fm/mattresspodcast/message
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How to $2k From Family Led to $20 Million Under Management
14/11/2022 Duración: 16minAsking your parents or siblings for $2,000 around the dinner table is generally a quick way to start an argument. For Alex Kirkwood, Founder and CEO of the Kirkwood Collection, it kick started his family's investment portfolio in boutique, luxury accomdations and he's never looked back. In today's episode, Mark Kinsley solo interviews the hotelier investor about: his background, how he selects his destinations and buildings (hint: they all have historical connections, except one), changing the expectations for bigger properties while maintaining the same level of exceptional service, why he doesn't mess with hotel restaurants, and the requirements for amenities within his properties (the mattress is a big one!) --- Send in a voice message: https://anchor.fm/mattresspodcast/message
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Tale of Two Strategies: Discounting v. Financing Promotions
07/11/2022 Duración: 24minDeep discounts or finance offers with interest? Which appeals more to consumers? Inflation is at the highest rate it has been in more than 40 years and consumers are feeling more than a pinch in their pockets. Surprising to some, including Quinn, when it comes to shoppers, consumers are more likely to purchase based on the financing options available more than the deep discounts one advertises. In this episode, Mark Kinsley and Mark Quinn analyze the impact of inflation and how more and more shoppers are turning to credit options as their savings accounts dwindle and their budgets get tighter, and how a credit option actually connects you with a consumer more than a basic purchase with cash. Plus, they provide powerful conversation pitches to help make the sale relatable to the consumer and their life. --- Send in a voice message: https://anchor.fm/mattresspodcast/message
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Hotel Nerd Bashar Wali's (Unofficial) World Record for 225 NYC Properties
31/10/2022 Duración: 29minBashar Wali is a self-proclaimed hotel nerd with major FOMO. This fear of missing out has created a habit — one that’s turned into an unofficial world record: he doesn’t stay in a hotel for more than one night. If he’s in New York City for four nights, he’ll stay at a different property every single night. As a hotelier and road warrior, Bashar has a unique perspective on the sleep environment and has thoughts on how hotels should be thinking about the sleep space. “I think we as an industry are foolish because we have lost sight of the business we're in. We’re in the business of sleep. We are giving you a good night's sleep. And for my properties and for my team, we have some pillars…and sleep to me, is one of the most important pillars. And it's the mattress, the sheets, the pillows, the alarm clock, how dark the room gets, how cool the room gets, the noise factor, the sleep button on the TV.” Bashar is the CEO and Founder of This Assembly and Practice Hospitality. On this episode, you’ll hear about: the
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Research Drop: What Matters Most to Boutique Hotel Guests (the Sleep Industry Will Celebrate the Results)
24/10/2022 Duración: 27minHave you heard of sleepscursions? If not, they're exactly what they sound like: an excursion dedicated to sleep. Does it sound made up? Well, it isn't and boutique hotels are taking notice. In this episode, Mark Kinsley and Mark Quinn discuss research related to boutique hotels: why people choose them over national chains, how important location is to their destination, and the most important, the mattress and pillow quality and what people expect from a niche hotel in terms of sleep comfort. --- Send in a voice message: https://anchor.fm/mattresspodcast/message
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Time For a Gut Check Around Being "Sleep Experts"
18/10/2022 Duración: 33minAre we entitled to call ourselves sleep experts? Do we know what that entails and if so, are we living up to it? On today's episode, Kinsley and Quinn discuss an idea from Dream Camp in conjunction with exclusive FAM data on what contributes to a good night's sleep. They dig deep into why people may not trust an RSA when it comes to which mattress will give them the best night's sleep and how we shift the conversation and the way the industry is viewed in order to become the ultimate wellness resource. --- Send in a voice message: https://anchor.fm/mattresspodcast/message
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Dream Camp 2022
10/10/2022 Duración: 25min"Everything you do, you'll do better with a goodnight's sleep. " - Author Unknown Today's episode is long awaited. For the better part of a decade, Quinn and Kinslsey have dreamed about the concept of a sleep summit. A place where the world changers, the action takers and the best and brightest minds in the furniture, mattress and appliance industry would gather together to share ideas, brainstorm innovative and outside-the-box ideas on how to shake up the industry while vigorously pursuing the same goal: to ensure every human gets a better night's sleep. Dream Camp 2022 was held October 3rd - 6th, 2022 in Bentonville, Arkansas. Industry veterans and newbies alike, gathered together for three intense days of learning and collaborating, and mountain biking and flying. It was said it was an event like any other that has been held before and today, Kinsley and Quinn recap the event, what's next on the horizon and what you can expect in 2023. --- Send in a voice message: https://anchor.fm/mattresspodcast/messa
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How ISPA Is Creating Sustainable Solutions One Mattress At A Time
03/10/2022 Duración: 26minDo you want to offer sustainable solutions to your customers, but don't know where to start? On today's episode, Kinsley and Quinn sit down with Kate Caddy, Manager in Sustainability for the International Sleep Products Association and the Mattress Recycling Council, to discuss sustainability as it relates to the upcycle and recyling of old mattresses. She touches on the current legislation that has just passed in Oregon and what retailers need to be aware of on both the front and back end as it relates to mattress sales, collaboration in our industry and how to move the needle forward and the upcoming ISPA Sustainability Conference being held in Charlotte, North Carolina on November 16-17th, 2022 Plus! Listen in for your chance to win a free ticket to the conference! --- Send in a voice message: https://anchor.fm/mattresspodcast/message
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Beyond Omnichannel: Exclusive Research on the Brain of the Intended Buyer
26/09/2022 Duración: 22minDon't be the guy who doesn't know, what he doesn't know. In partnership with Snap Finance, The FAM conducted research into the buying habits, expectations and mind of the intended buyer. What is an "intended buyer?" It is customer in the market place who wants to buy a product or service, but isn't fully ready to commit until thorough research has been completed. What is the "intender" looking for? Join Mark Quinn and Mark Kinsley as they breakdown the research that answers the questions of where these consumers are shopping, what are they buying and what do they expect from your retail store. --- Send in a voice message: https://anchor.fm/mattresspodcast/message
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Ergomotion's Bedding Solution to the Silver Tsunami
19/09/2022 Duración: 43min10,000 people per day are turning 65. This makes the baby boomer generation the largest demographic with disposable income...to the tune of 8 billion dollars. On today's episode, Quinn and Kinsley host, Mary Van Orman, Director of Project Strategy for Dawn House, the wellness division of Ergomotion. In this episode, Orman discusses the habits and expectations of this aging generation. Gone are the days of assisted living and nursing homes. This generation is bringing the assisted care amenities into their private homes, starting with sleep products (think: adjustable bases with health monitoring features). Listen or watch as they discuss the mindset of the aging consumer, technological advancements, and ways to incorporate these products into your sales strategy. --- Send in a voice message: https://anchor.fm/mattresspodcast/message
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Untapped Gold Mine: How Genesis Credit is Regaining Retail Ground with the Forgotten Consumer
12/09/2022 Duración: 32minQuit leaving sales on the table. On today's episode, Ed Haluska, Chief Commercial Officer for Genesis Credit joins Mark Kinsley and Mark Quinn to discuss the forgotten consumer. In the world of financing, people are segmented into different camps based on their credit scores and often times, consumers with middle tier credit scores are being denied financing options just because life happened. This is area of financing is where Genesis Credit steps in. Listen in as Ed discusses his background, the passion and mission of Genesis Credit, how consumer behavior is changing in volatile times and how you can quit losing sales due to less than perfect credit scores. --- Send in a voice message: https://anchor.fm/mattresspodcast/message
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Brooklyn Bedding's CEO John Merwin on Being as Vertical as Possible and Building a D2C Juggernaut
06/09/2022 Duración: 58minBrooklyn Bedding went viral before "going viral" was thing. A one time Amazon ad turned into a 9 month phenomenon that made Brooklyn Bedding the household item to own. On today's episode, Mark Quinn and Mark Kinsley sit down with Brooklyn Bedding CEO John Merwin and discuss the early days of his entry into the mattress industry. From his brother purchasing a Wonder Bread truck and selling items door to door to John being "strong armed" into purchasing mattress parts he didn't need in order to get the products he wanted, Merwin is the epitome of hard work and dedication. Loaded down with parts he didn't know what to do with, Merwin learned how to make his own mattresses and forged his way into the shippable mattress category. --- Send in a voice message: https://anchor.fm/mattresspodcast/message
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How Your Key Account Representative Could Earn You Millions
29/08/2022 Duración: 16minWho are you putting in front of your customers? Do you really know the person who represents your company? On today's episode, Quinn and Kinsley discuss the person of the key account representatives. The one person who could earn you (or cost you) millions. They address what a business may need in their rep and how that need may differ from what buyers want from the rep, and ultimately, how the rep can affect the downline in how the RSA can sell the product or service. Big Takeaway: The guys discuss the ultimate character qualities and expand on a job description necessity of the Key Account Rep: 1) Understanding: Does your account representative understand exactly what the end user needs or are they just trying to peddle to anyone with a check book? 2) Humility: People want to make a genuine connection with their account representative. Those who are only talking to you in order to earn a quick buck are easy to spot and are the biggest turn off. 3) Research: Have your account represen
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How Nordstrom and Delta Airlines Deliver Top Notch Customer Service
22/08/2022 Duración: 21minPicture this: a customer walks into your store needing a specific product. You don't have it, but the store down the road does. What do you do? If you're Nordstrom, you tell your customer to go shop for a few minutes and when they return the product awaits them on the counter. Seems like a maneuver only a major retailer could pull off, right? Wrong. In today's episode, Quinn and special co-host, Yo Adrienne, discuss customer service experiences that were over the top. In the Nordstrom example, we learn that the sales attendant, upon learning they were out of the product, goes down the street, purchases the bag at retail cost and then returns to have it available for his customer. Nordstrom didn't earn any profit off of the purchase, but arguably, they earned something bigger: customer loyalty. Listen in as Quinn and Adrienne discuss small ways retailers can deliver exceptional service, that cost them and other businesses alike no money, but reap big rewards in customer experience. ---
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6 Business Lessons from Top Gun Maverick
15/08/2022 Duración: 21minHave you seen Top Gun Maverick? It's the much anticipated, long awaited sequel to the 1980's Top Gun; only this go round, the movie has grossed over 1 billion (with a "B") dollars to date! As Quinn and Kinsley settled in to enjoy their popcorn, they took notes on how many of the lessons from the movie apply to independent retailers. On today's episode, they discuss: Your enemy knows your playbook. Know it, toss it. Be the guide, build the team. Build the team with play (e.g. play beach volleyball). Fly the mission and show your team it can be done. Stop thinking. Plan, prepare, be the best… then stop thinking. When you get shot down it’s not over…if you have a team that loves each other. Listen in and let us know if you've seen the movie and if there are any nuggets of gold we missed! --- Send in a voice message: https://anchor.fm/mattresspodcast/message
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Brooklyn Bedding's Doug Krinsky Raises Over $100,000 at Ante4Autism Tournament
08/08/2022 Duración: 25minWhat do celebrities William Hung and Miko Hughes have in common? They both played in the 2022 Vegas Market Celebrity Poker Tournament hosted by Ante4Autism. The annual fundraiser, founded by Doug Krinsky in 2009, has raised over 1 million dollars to date. This year, celebrities and industry veterans alike played alongside one another to help raise almost $140,000. The winner, American Idol celebrity, William Hung (known for the infamous rendition of Ricky Martin's "She Bangs!" song from Season 3) walked away the ultimate champion of the event. Other celebrities included Miko Hughes, Jose Conseco, Dennis Haskins, Erik Seidel, and more. Ante4Autism exists to provide needed support and resources for individuals and families affected by autism. As of 2022, 1 in 44 individuals will be diagnosed with autism. The funds raised at this year's event went to five major charities, including the national charity, Autism Speaks. Listen or watch now to get an in-depth review on all the players, the a
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A Toast, Roast and Market Recap
01/08/2022 Duración: 39minWhat do you do when your best friend, your business partner and podcast co-host gets a grown-up job at the largest mattress retailer? Celebrate him with a huge toast & roast in Vegas, baby! This week, Quinn and Kinsley recap Vegas market: who is winning, what is coming down the pipeline, and what can you expect for Fall 2022 and beyond. They also discuss key topics about how to help manufacturers to win at Markets (hint: they set up questions retailers are looking to answer how you can equip the retailer to get to yes on your merchandise), and what manufacturers can provide in terms of strategies for marketing and selling those products once they hit the sales floor. --- Send in a voice message: https://anchor.fm/mattresspodcast/message
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Glue Killer: L&P’s XT9 Machine is the Future of Automation and Sustainability
25/07/2022 Duración: 33minIt's not easy being on the forefront of cunning innovation and change, but Leggett and Platt are doing it with confidence and skill. On today's episode, David Eidson, Vice President of GSG North America Sales and Paul Block, President of Sales GSG, of Leggett and Platt join Quinn and Kinsley to discuss the new XT9 machine and how L&P is navigating a glue-less world. They also touch on automation and how it impacts quality control measures, trends in machinery and (everyone's favorite topic) the labor market. --- Send in a voice message: https://anchor.fm/mattresspodcast/message
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How Retailers and Brands Can Benefit From the Only Tech Company Williams-Sonoma Ever Bought
18/07/2022 Duración: 38minWhat happens when an upscale cookware and kitchen accessories company acquires a visual transformation and technology company? If you're Outward Inc., you become one of the premier visual storytelling companies for retailers across the globe. Outward Inc., started in the typical Silicon Valley-esque fashion before being acquired by Williams-Sonoma and added into their portfolio of brands. On today's episode, the Co-Founder and Vice President of Development Gaurav Sethi, and Leah Kirkland, Senior Director of Sales, join Quinn and Kinsley to discuss the story and platform behind the innovation Outward brings to the marketing industry. They discuss the Aperture Platform — what it is, how it works and how it is different than other technology on the market; inconsistencies in digital marketing; how Outward interacts with major brands; and how they are empowering brands to control their marketing destiny and achieve their dreams. --- Send in a voice message: https://anchor.fm/matt
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Transition Alert: Trent Ranburger Hires New CEO
11/07/2022 Duración: 29minTrent Ranburger is no longer the President and CEO of Trent Bedding. The rumors are true. Trent Ranburger, the founder of Trent Bedding, located in Bowling Green, Kentucky, is stepping down from the business he built. And in doing so, he's showing the industry that you can still be a part of your business without working in your business. In today's episode, Trent discusses the factors that led to his decision to transfer the reigns of the business he built from the ground up, how his initial plans changed and what's next on the horizon for him. He also imparts some golden nuggets of wisdom that only blood, sweat and entrepreneurial tears can produce. If you missed the episode filmed in Orlando, where Trent discussed the battle with cancer his girlfriend has endured and the impact that it has had on his family, check it out here. --- Send in a voice message: https://anchor.fm/mattresspodcast/message