A.v.a Live Radio Music Marketing

NBA YoungBoy Lil Nas X Late To Da Party Reaction video with Jacqueline Jax. The video is created with a sense of humour which I think is really important especially during these times. The topic draws on a previous grievance with BET awards and Lil Nas X but plays as a way to add some much needed comedy to the tension.   Queen Latifah also recently stuck up for Lil Nas X, who believes his sexuality could be part of the reason why he has purportedly been black-balled by BET, and explained why she thought he deserved a nomination while speaking to TMZ outside of the Jimmy Kimmel Live!  “Lil Nas X is amazing,” she graciously replied. “He should’ve been nominated. I don’t know if that’s the case. I don’t know what’s behind all that, but inclusion is always the key. That’s what we should be striving for. There’s enough room in this world for everybody.”  on Friday (June 24), the “Industry Baby” rapper joined forces with NBA YoungBoy in the official music video for his “Late To Da Party (F*CK BE

In recent news a TikTok artist named Tyler Shaw was complaining at a conference about not making a dime from TickTock after his post got 2.5 billion views. A spokes person for TikTok Canada quickly chimed in explaining that TikTok pays the rights holders of all content being seen on the platform and Shaw’s reinterpretation of artist Gayles smash hit ‘ABCDEFU’ went viral generating payment to the label and publisher of the original song. --- Send in a voice message: https://anchor.fm/ava-live-radio/message

Left and Right Charlie Puth Jung Kook BTS Reaction with Jacqueline Jax. This is clearly a hit pop song. It has everything you need from a summer hit. It's fun and light with uplifting tempos and catchy lyrics. There's isn't a fan of either one of these artists who won't adore what they have created and delivered. Charlie Puth has delivered amazing vocals with catchy rhythms and energy. Jung Kook from BTS has brought a silky smooth vocal that compliments Puth with charming elements that melt together to give us something we can listen to on repeat. --- Send in a voice message: https://anchor.fm/ava-live-radio/message

Maybe this will be the feature that sweetens the deal for Musk to buy twitter. Twitter unveils a built-in Notes feature on the way, currently available to select users in the US, UK, Canada, and Ghana. Notes appear as long-form posts enabling a mixture of tweets, videos, and images. Leaks about the feature have circulator for months and Twitter users seem very excited about the ability to post longer notes without users having to leave the platform. Twitter has needed a more robust longform writing tool and this application could drastically alter the way continent is delivered on the platform. Up till now longform content was delivered in multiple threads or screenshots of notes written on other applications. This feature allows you to read longer form content on the app natively. --- Send in a voice message: https://anchor.fm/ava-live-radio/message

Spotify debuted revamped live events feed an in app destination where you can discover all the live events in your local area. It officially retold its concert hub into something more integrated and accessible where people can discover all the live events taking place locally and get tickets for those live events while they are on Spotify listening to music. --- Send in a voice message: https://anchor.fm/ava-live-radio/message

Recently BTS made a statement about the future of the group suggesting that the participants might break off and pursue solo careers this comes after the release of the BTS album proof. The solar projects are reportedly set to be released via universal music group Geffen records. Meanwhile the stock has plummeted 25% after the announcement and the Korean singers association president ask them to reconsider citing that if BTS goes away there tourism will vanish hurting the popularity of South Korea has an Asian Hub for culture. --- Send in a voice message: https://anchor.fm/ava-live-radio/message

Who do you think will top the box office this weekend. There are lots of contenders. Will Elvis Beat Top Gun 2 at the Box Office this Weekend? With movies like Jurassic World dominion in its third week and top gun already in its second week and the addition of universal pictures the black phone out for horror enthusiast we’re going to see if Elvis makes box office records. --- Send in a voice message: https://anchor.fm/ava-live-radio/message

This was a HUGE Surprise. I can't believe the animation on this video! WOW. Pharrell Williams Cash In Cash Out ft. 21 Savage, Tyler, The Creator . For his latest single “Cash In Cash Out,” Pharrell goes the stripped-back route—the beat is nothing more than airtight snare drums, a blown-out 808, and vocal chirps. 21 commits to the march, rapping about charging a million dollars just to show up and warping a reference to the stoner comedy classic How High into a cold gun metaphor. Meanwhile Tyler—always one to relish a chance to rap over his idol’s beats—hop-scotches across pockets, still in Call Me If You Get Lost flex mode. From the beat to the guest pairing, “Cash In Cash Out” is dark but playful, continuing Pharrell’s streak of finding the beauty in opposites. (pitchfork)  --- Send in a voice message: https://anchor.fm/ava-live-radio/message

BTS is officially back in South Korea with their latest Korean single, Yet to Come (The Most Beautiful Moment). The new single dropped today and is featured as the title track from the group’s first anthology album, Proof, which features a range of songs from the last nine years of the group’s discography. It is also the group’s first domestic comeback since 2020’s. The single is filled with catchy harmonies, a bit of hiphop and all the sentiment of a great summer ballad. The high pitch squealy like synths in the background were extremely subtle, but they helped cut the plainness of the song. The vocal and rapping work was nice, and I quite liked the idea of the rapping in the chorus, giving the centrepiece of Yet To Come a bit more energy that prevents the song from being consistently plain.. --- Send in a voice message: https://anchor.fm/ava-live-radio/message

In Halseys newest music video for “So Good”, fans got a rare glimpse into her love story with boyfriend Alev Aydin. The song premiered on June 10, accompanied by a music video that turns the feeling of “right place, wrong time” into a visual masterpiece. Both Halsey and Aydin star in the “So Good” music video, and their chemistry is undeniable. The moody music video tells the story of Halsey and Aydin’s relationship, which sprung from a creative partnership. “Alev and i first met because he was supposed to write and direct a movie about my life," Halsey wrote on Instagram. “And now he’s written and directed this little film about OUR life.” True enough, the video shows Aydin directing Halsey on a video shoot, as another version of Halsey looks on. In the end, Halsey and Aydin finally embrace. The song’s release comes after a viral series of videos Halsey posted on her TikTok claiming that her label wouldn’t allow her to release “So Good” unless it became viral on social media. --- Send in a voice message:

BTS PROOF LIVE REACTION Born Singer | WOW Amazing Vocal performances, set design and harmonies. This release is clearly a fan favourite and certainly anticipated by BTS army fans. Two-time Grammy-nominated K-pop group completed nine years since their debut. On the occasion of their 9th debut anniversary, BTS organised a special video titled Proof Live in which they were joined by special guest Anderson Paak. The pre-recorded event featured the members — RM, Jin, Suga, J-Hope, Jimin, V and Jungkook — performing songs from their newly released album Proof. They were seated in a deserted amusement park with a live band surrounding them. They began the Proof Live session with a performance of Born Singer and followed it with their first-ever performance of Yet To Come. --- Send in a voice message: https://anchor.fm/ava-live-radio/message

Capitol records has announced that Halsey next single so good will release on June 9 and the video will drop June 10 after her TikTok video goes viral. In a statement framed as an open letter to Halsey, Capitol Records announced in a tweet that “So Good,” the artist’s latest single, will release on June 9. The announcement follows Halsey’s viral TikTok moment, with the singer claiming that the song and its accompanying music video were ready over a month ago but that the label wouldn’t commit to a release date “unless they can fake a viral moment on TikTok.” Was the drama just hype to get the artist back into the news or is this part of a bigger conversation record labels are having with Artist today? Are artists refusing to connect directly with their fans through social media or are we looking at a fake viral moment? --- Send in a voice message: https://anchor.fm/ava-live-radio/message

Social media marketing is a huge conversation but when it comes to new artists do we really need social media ads to promote music? Many music marketers will say yes you need to run social media ads but I think differently because many times Ads can be sterile and passively received rendering them completely ineffective. The question that I’m answering on this episode of the podcast today is how do you market your music effectively on social media. The social media culture is tricky and standing out from the crowd requires skill but it could be very simple if you adapt my advice into your daily routine. --- Send in a voice message: https://anchor.fm/ava-live-radio/message

Just recently The Weeknd announced that Binance The global block chain ecosystem behind the world‘s largest cryptocurrency exchange will be sponsoring his fourth coming after hours till Don tour. Under the partnership they will be dropping an exclusive NFT collection for The Weeknds tour. The NFT or nonfungible token will be offering tour attendees virtual tickets stubs gaining access to commemorative NFTs which will provide unique experiences for the fans. --- Send in a voice message: https://anchor.fm/ava-live-radio/message

A musicians guide to planning a DIY music release and making a song go viral in 2022. Jacqueline Jax talks about the streaming platforms, record labels and TikTok viral moments. Get a step-by-step plan on how to release music as an independent artist in 2022 and get full knowledge on all the pitfalls before you get started this includes everything from planning your release to promotional strategy. --- Send in a voice message: https://anchor.fm/ava-live-radio/message

Jacqueline Jax takes a deeper look at Spotify‘s release of focus aimed at providing creators with fresh new ways to release their music on the platform. --- Send in a voice message: https://anchor.fm/ava-live-radio/message

SEVENTEEN (세븐틴) 'HOT' Official MV Currently number seven on trending music this band has come out swinging. The video now has over 12 million views and 53,000 comments making this appear to be a summer blockbuster for K-pop group SEVENTEEN.  #seventeenhot #reaction Seventeen’s fourth full album was preceded by their first English-language single Darl+ing, released last month. That song felt very much like a placeholder, as many pre-releases tend to be. Now that anticipation has been built, it’s time for the main course. With Hot, the guys are back with a harder-edged hip-hop track (what else is new in K-pop boybandom?) and they make it work despite fighting some polarizing production choices.   Jacqueline Jax is a music curator and journalist working in the music business for over 25 years. She works with both mainstream and indie artists. JAX takes a deeper look at lyrics, production, choreography and artistic expression in every music video reaction or music review. Subscribe if you like her

Post Malone is the gift that keeps on giving. He released his new single "Cooped Up" today, and it's just as good as you'd expect. The song features Roddy Ricch and has a catchy beat that'll have you singing along before you know it. Jacqueline Jax gives you her first reaction to the music video before writing her review for new Music Release Radar.  Post Malone and Roddy Ricch Cooped Up Reaction Video   The track is about Post's struggle with fame and how he feels like he's "cooped up" in a world of people who don't understand him. There are some lines that really stand out:  "My life's been one big lie/I'm so sick of this place/I'm just trying to live my life" If only we could all relate to those lyrics!  It's clear from this track that Post Malone is really trying to push himself as an artist but still staying true to his roots. We can't wait for more new music from him!  Jacqueline Jax is a music curator and journalist working in the music business for over 25 years. She work

On this episode, Jacqueline Jax reviews the music and music video for NBA YoungBoy new single 'Proud of Myself'. NBA YoungBoy continues to consistently release music despite his house arrest situation. Earlier this month he and Quavo collaborated on ‘Don’t Rate Me‘ and he dropped ‘See Me Now‘. Now, he (presumably) closes out the month with a new one called ‘Proud Of Myself’.  Just like all of the rapper’s releases, it comes with a music video that you can check out below. In case you missed the announcement, in August he’s dropping his new album The Last Slimeto which is 30 tracks long.  The 22-year-old Baton Rouge- based rapper has gone through his fair share of hardship throughout his life and musical career. Fortunately the music constitutes an outlet allowing him to navigate through his emotions very well. His vocal this year is on point with incredible consistency and emotion ringing through a rapid fire of lyrics that seem to pour out.   In fact, it was these hardships that helped hi

“Hold My Hand” by Lady Gaga is a spacious reverb-soaked midtempo ballad with string vocals, booming drums, and of course, an electric guitar solo. The track also recalls ‘80s-era arena-pop and Gaga’s 2011 hit “The Edge of Glory” but certainly benefits from her aged and more controlled vocal skills that seemed to develop from the 2018 vocals of ‘Shallow’ and “Always remember us this way”.   Lady Gaga 'Hold My Hand' REACTION with LYRICS~ TOP GUN Movie Soundtrack. The rock-influenced anthem has Gaga belting well before she hits the chorus. It’s a song that demands vocal skill, strength and consistency but the songstress tackles it with ease.   Does “Hold my Hand” have what it takes to replace the original theme song “Take My Breath Away,” by Berlin? The lyrics are uplifting and inspiring, defiantly confident and Lady gaga’s vocal performance worthy of goose bumps but lyrically the song lacks content and the music although very good, needed a more powerful finish.    I felt the