Endless Thread

Last week, we explored the origin of the “Rick Roll,” a meme that evolved from Rick Astley’s 1987 hit song, “Never Gonna Give You Up.” Since the music video resurfaced as the meme in 2007, the internet has also never given up on Rick – so much so that the video recently hit a billion views on YouTube. This bonus episode dives deeper into Rick’s childhood, how he was discovered, and how he dealt with not only his fame in the late 80s, but with his more complicated identity as a meme. 

Who gets credit for starting a meme? Usually... nobody -- they're made too quickly and organically. In the case of one of the most famous bait-and-switch memes of all time, the "Rick Roll," we may be looking at something experts call convergent evolution. Did the Rick Roll originate with a piece of code on the message board 4Chan, or with a prank call to a local sports show in Michigan? And why does the Rick Roll have such staying power? Is it codified in the DNA of the song itself? We explore the meme’s origin, the history of the song, "Never Gonna Give You Up," and its impact on both internet users during COVID-19 and on the performer himself.

If there is an OG meme in which a human is the star, Scumbag Steve is it. He spread across the internet like wildfire in 2011 as a universal representation of dudes who are the worst. And, like any person grappling with immediate internet fame, Blake Boston — the man behind Scumbag Steve — tried to capitalize: merch, rap songs, public appearances. But the full story of what happened to Blake — and his family — has never been told. The Scumbag Steve meme became a bargaining chip in a custody battle, a complicating factor in meeting his birth mother, the cause of fights with extended family members, a source of anxiety attacks, and an echo of trauma. In this episode, we go past the origin story of Scumbag Steve and learn about Blake’s real struggles with PTSD and abuse — and how trauma has brought him and his mother, Susan Boston, even closer. 

We often think of memes as living solely online. But the term “meme” was coined in the 1970s -- before the birth of the internet -- by evolutionary biologist Richard Dawkins. And, more surprisingly, the image that's often considered to "the first meme" appeared as early as the 1940s.  A figure with a bulbous head and sausage fingers, peering over a wall, mysteriously popped up all over the globe during World War II, accompanied with three simple words: “Kilroy Was Here.” The phrase’s original meaning may come from the belly of warships, but what it came to represent bears many characteristics of a true-blue internet meme. In the first episode of our meme series, we tell the story of where "Kilroy Was Here" came from, how it spread, and what it tells us about the essence of memes. 

On October 1st, Endless Thread is back. We're kicking things off with a deep exploration into something that has changed lives, politics, and the way we interact online and IRL... memes!

Ben tells Amory about a controversial idea for a reality TV show. Amory tells Ben about the thing Dr. Anthony Fauci did NOT say... but everyone thinks he did. 

Ben tells Amory about a subreddit trying to determine the identity of a mystery celebrity, and Amory tells Ben about an open letter penned by Reddit moderators that's calling on the platform to take stronger action against COVID-19 misinformation and disinformation on the platform.

Gather round for this week’s Snacktime episode, where Ben tells iLab producer Nora Saks two stories about found money, a gambling ruse in a Belizean casino, and why Bob Saget would block himself on Twitter if he could.

What is Geedis? Endless Thread revisits an episode from 2019 in which the team joined the internet's two-year-long quest to answer this question. The strange, furry character and his buddies in The Land of Ta had been a mystery of 80’s fantastical proportions. Follow us down the rabbit hole for an exciting discovery...

Fun fact: Ben wooed his wife with a mix CD, and Amory's husband wooed her with a mix CD. The lesson? Never underestimate the power of a good playlist. But if it's a "Weird Spotify Playlist," the object of your affection better have a sense of humor. In this episode, Amory introduces Ben to the fast-growing "Weird Spotify Playlists" Twitter account and subreddit, where song titles are way more important than the songs themselves.

Much like rewatching a favorite TV show in its entirety, it can be comforting to listen back to something from "the beforetimes." So this week, we're doing just that. We're revisiting an episode from 2019 that solved one of the internet’s most compelling mysteries. Inspired by a 2018 New York Times feature about glitter, people obsessed over identifying the mysterious industry buying huge amounts of glitter – information which glitter-makers have refused to divulge. No one had been able to find any answers … until the ET team took the case and dropped a glitter bomb on the whole mystery.

Ever heard of horse repossession? How about equine semen fraud? On this week’s Snacktime, Ben tells Amory about the still-very-much-alive sport of jousting and how it relates to a pretty wild story about a Redditor’s ex and a snowy white steed.

Is your voice your own? Not anymore. This week on Endless Thread, we present "Deepfake Dallas," courtesy of our friends over at Twenty Thousand Hertz, a podcast revealing the stories behind the world’s most recognizable and interesting sounds. Find out how someone, using artificial intelligence, can make an algorithm that sounds just like you.

One of the things that makes Starbucks so liked by people everywhere is the amount of customization you can do with your drink. But is there such a thing as too much customization? On this week's Snacktime, Amory tells Ben about the viral "Edward" order as well as the recent TikTok trend of ordering a drink from Starbucks' "secret menu."

From daily walks to sourdough starters, many of us found new ways to have fun and stay sane during the pandemic. For some, a new trend has plenty of... appeal. In this Snacktime episode, Ben tells Amory about an internet trend mixing personal hygiene and your daily dose of Vitamin C. Then, listen to the story of how one Reddit user's overthinking ended up being just the right amount.

In 2008, college student Kevin Toomey was cruising around Columbus, Ohio, listening to AM radio, when a jingle for Rotolo's Pizza came on. It was love at first listen, and it set him on a 13-year quest to find out who wrote and performed the jingle. In this Snacktime episode, Amory tells Ben about Kevin and his pizza jingle quest, which -- finally -- has a delicious conclusion.

Today's episode brings together three of our favorite things: mysteries, cultural deep-dives, and Dungeons & Dragons. It's an episode of Cautionary Tales, a podcast from Pushkin that tells stories of awful human error, tragic catastrophes, daring heists and hilarious fiascos of the past -- pointing out valuable lessons for us from all the dithering, death and destruction.

In this Snacktime episode, Ben and Amory talk about vaccine passports in Texas and the out-of-this-world contents of a mysterious box.

In this Snacktime episode, we explore a post made on r/HobbyDrama about how some local plant-trading Facebook groups have had their wholesome hobby corrupted by an alleged scammer.

We're cooking up a new season of Endless Thread as we speak, dear listeners. But in the meantime, we realized we could probably all use a snack to hold us over. In this episode, we hear about a Redditor who created a fake press pass and found himself in a war zone, and another who accidentally assembled an army of crows.