By All Means

Proozy just may be the biggest overstock deals website you’re not shopping—yet. But hundreds of thousands of people have discovered Proozy, which, like Nordstrom Rack or T.J. Maxx, offers discounts on brand apparel from Nike, Adidas and many others. Unlike its big box competitors, Proozy is strictly e-commerce—emphasizing daily flash deals and relying on analytics to determine its inventory. Based in Eagan, Minn., Proozy hit $40 million in revenue for 2019 and Segal expects to double that in 2020. The company started out in 2006 as Lyon’s Trading Company. Jeremy Segal was just 16 years old when he started buying overstock golf equipment from pro shops and selling it to support his own golf aspirations. Realizing his knack for selling was greater than his game, he expanded into activewear and then apparel and accessories for the whole family. “We don’t function like other retailers,” Segal says. “We’re using data to make decisions, and optimizing with tech. We’ve built repeatable, predictable business y