Marketing Without The Marketing

In Episode 168, I question the concept of getting a large social media following. Large numbers of "eyeballs" often don't do us much good compared to the tight connections of smaller groups. A counterintuitive approach involves using a Facebook Group, LinkedIn Group, or the group chat features of messaging apps to cultivate an ardent community of supporters. The post Small Groups vs. Large Followings: Social Strategy 201 appeared first on Control Mouse Media.