Uc Today - Out Loud

In this UC Today interview, host Kristian McCann sits down with Peter James, VP of Global Business Development at Shure, to explore the company’s new initiative aimed at transforming collaboration from a “soft skill” into a business-critical differentiator. Peter discusses how Shure’s professional-grade Collaboration and Conferencing Solutions eliminate the hidden costs of poor meeting experiences and power Microsoft’s AI-driven ecosystem. He emphasizes the importance of educating organizations about the real cost of neglecting communication and collaboration technology.Shure has been synonymous with audio excellence for generations. However, how is the company adapting in an era where audio is now data, and seamless collaboration drives competitive advantage?Listen to the interview to discover:How inadequate collaboration and conferencing tools lead to hidden costs from productivity loss, miscommunication, and operational inefficiencies, costing businesses millions annually.Why Shure’s Collaboration and Conf