Changing The Game, Constant Innovation In Sport

As I get older it gets easier to remember the golden ages of sports. Tactics, training, fitness can at times level the playing field and its rare to now find a ‘bad team’.  It’s also harder for great talent to stand out as the overall level of play is higher than before. So whilst every sport is changing and there are inevitable cycles to talent (see Tennis) I look at sports today and generally I have to say I don’t see the past as a golden era – just different. So do we really need to look at changing the underlying product or is there a different question to answer?