Commonwealth Club Of California Podcast

In 2020, Latinos became the second largest ethnic voting group in the United States. They make up the largest plurality of residents in the most populous states in the union, as well as the fastest-growing segment of the most important swing states in the U.S. Electoral College. Fitting neither the stereotype of the aggrieved minority voter nor the traditional assimilating immigrant group, Latinos are challenging both political parties' notions of race, religious beliefs, economic success, and the American dream. Given their exploding numbers—and their growing ability to determine the fate of local, state, and national elections—many people would think the two major political parties would understand Latino voters. After all, their emergence on the national scene is not a new phenomenon. But the parties still don’t. Mike Madrid, veteran political consultant and author of the new book The Latino Century: How America's Largest Minority Is Transforming Democracy, says that Republicans, not because of their best