Conquer Local With George Leith

Are you struggling to navigate the changing landscape of social media?With declining organic reach and platforms favouring paid advertising, finding the right balance for your brand is crucial. Our latest Master Training Series explores the pros and cons of pay-to-play versus organic reach, equipping you with insights to make informed decisions.Discover the power of paid social strategies, from boosting posts to influencer collaborations. Increase your reach, target specific audiences, and track measurable results. But don't overlook the benefits of organic social media content. It's cost-effective, builds trust and loyalty, and feels authentic.Jeff Tomlin shares how you can create a comprehensive social media strategy that strengthens your online presence, boosts brand awareness, and delivers optimal results. Don't let the changing social media landscape leave you behind, so tune in to boost your strategy and social media presence!Conquer Local is presented by Vendasta. We have proudly served 5.5

Jorge Alzate, the R&D Senior Manager at PepsiCo, is joining us on this week's episode of the Conquer Local Podcast, where he will share his remarkable journey and insights.Jorge has over 22 years of experience and a passion for guiding teams in their professional growth. With a chemistry and quality assurance background, he discovered a new calling in coaching and mentoring through Toastmasters and project management certification. During the pandemic, Jorge successfully led his team in implementing virtual and remote auditing techniques.Moreover, Jorge's commitment to personal development led him to the Coaching for Leaders Academy, where he learned to align his goals with daily actions. As a result, he achieved an internal job change and promotion to digital solutions team leader. And his career shift highlights the transferability of project management and team leadership skills, emphasizing the significant impact of consistent and focused effort in achieving goals.Conquer Local is presented by

Darren Anderson, the Business Development Manager of Anderson Marketing Group, is joining us live in the studio on today's episode of the Conquer Local Podcast.With over 20 years of experience, Darren and his team have provided strategic solutions to businesses in Saskatoon and Western Canada, helping them grow and establish brand trust within their respective industries.Darren's unique service offering focuses on enhancing clients' brand presence, enabling them to stand out in the competitive market. As a dedicated professional, Darren actively supports his clients in achieving their business goals and desired outcomes. His approach combines creative thinking, hands-on marketing expertise, and a deep understanding of his client's needs, resulting in tailored strategic plans that deliver remarkable results.Darren goes above and beyond to cultivate lifelong relationships with his clients. And his genuine and personable nature has earned him a reputation as a trusted confidant to all who work wi

Jack Pires, a highly successful entrepreneur and CEO, joins us on this week's episode of the Conquer Local podcast. He is the founder and owner of SocialJack Media, a digital marketing agency that has achieved remarkable success in 5 years, growing into a 7-figure business. Jack's expertise lies in business development, marketing strategy, and leadership, which he has demonstrated through his accomplishments.Jack's vision for SocialJack Media is to offer top-tier digital marketing services to small and medium-sized businesses, comparable to those enjoyed by large corporations. To accomplish this, he utilized a technology platform that works harmoniously with the industry's best marketing vendors and experts. By assembling a talented team of creatives, strategists, and business development professionals, Jack exceeds clients' expectations and maintains an excellent reputation and client retention rate for his agency.Before starting SocialJack Media, Jack held positions as the COO and Execut

In this episode of the Conquer Local Podcast, we are joined by Corey Quinn, an accomplished entrepreneur, sales leader, and former Chief Marketing Officer of Scorpion, a digital marketing agency that experienced exponential growth under his leadership. Corey shares his insights and strategies that propelled Scorpion from $20 to an astounding $150M in recurring revenue within six years and challenges the notion that more is always better. Corey is the Fractional CMO and GTM Strategist at Corey Quinn, Inc., providing practical tips and secrets to help agencies and B2B SaaS businesses unlock their full potential. As the host of the "Vertical Go-To-Market" podcast and the author of the eagerly anticipated book, "Focus Vertical," Corey is at the forefront of the latest strategies and trends in the industry.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn

Heather Thomson, Executive Director of the Alberta School of Business - Centre for Cities and Communities joins us on the latest episode. As the co-founder of this institution, Heather's passion lies in mentoring the next generation of business innovators and collaborating with influential leaders in the business community. With a focus on education, consulting, academic & applied research, and industry outreach, Heather shares invaluable insights on how to create thriving cities and communities.Beyond her role at the Alberta School of Business, Heather is also a consultant at 13 Ways Inc., a Community Development Firm. Through this work, she conducts comprehensive business and community assessments and crafts specialized community plans centred around economic development, local business prosperity, and beautification. With her extensive experience collaborating with numerous communities and delivering keynote presentations across North America, Heather brings a wealth of practical knowledge and expe

Barrett King, Senior Manager for Go-to-Market strategies for the Global Partner Ecosystem at Hubspot, joins us on the latest episode of the Conquer Local Podcast.A dynamic and accomplished professional with over 10 years of experience in the SaaS industry, Barrett has honed his skills in forging strategic partnerships and executing effective go-to-market strategies.Barrett's expertise lies in identifying untapped business opportunities, fostering growth, and establishing successful sales channels across diverse industries. His proficiency in developing and implementing sales and marketing plans has driven customer engagement and retention, resulting in remarkable revenue growth.Renowned for his unwavering commitment to excellence, Barrett has consistently surpassed sales targets, earning him a coveted spot at the yearly Presidents Club. His exceptional performance in fast-paced and competitive environments demonstrates his unwavering dedication to providing outstanding customer experiences and fostering e

Join us for an exciting episode of the Conquer Local Podcast featuring Jason Swenk, renowned advisor and coach from Agency Mastery 360, specializing in accelerating the growth of marketing agencies.Jason's extensive knowledge and experience provide invaluable guidance to agencies seeking to scale. He authored the definitive book on building agencies from scratch to 8-figure powerhouses. And with his groundbreaking 8-system framework, Jason achieved remarkable success with his agency, collaborating with prestigious brands like AT&T, Hitachi, and Lotus Cars before selling it.As the host of the acclaimed Smart Agency Master Class Podcast, Jason shares the strategies and stories from real agency owners, offering insights into what works in today's agency landscape.Don't miss this exclusive opportunity to gain actionable insights and a roadmap to conquer the ever-evolving agency landscape. Tune in now to hear about Jason's fascinating journey and discover the latest industry trends!Register for

In our latest episode, we are thrilled to welcome Edward Purmalis, a freelance B2B content strategist who supports B2B brands, coaches and consultants to redefine their content strategy to reach, intrigue, educate and convert their buyers.Edward's career had humble beginnings working at a call centre selling air travel, where he moved up the sales ladder and brought in over $400,000 in revenue in his last year. But when the pandemic hit, he moved away from the industry and started selling B2B SaaS for a California-based VoIP company.He has always been a huge online content consumer and started listening to podcasts when he was 9 years old. As luck would have it, the Founder of the VoIP company he was employed for launched a new company - Salescast, where Edward had the chance to work with B2B content creators helping them build podcast strategies and generate revenue through content. Within a year, Edward became the Director of Revenue Operations and worked with over 100 B2B Podcast Hosts supporting them

Join us in welcoming Jeff Tomlin, the new host of the Conquer Local Podcast! In this season, Jeff will explore strategies and tactics to help businesses grow, covering topics from Go-To-Market strategies, technology and entrepreneurship, to sales, agency growth, and marketing.With over 25 years of experience in marketing, strategy, business development, and digital communications, Jeff is the Co-Founder and Chief Marketing Officer at Vendasta, working with over 50,000 registered channel partners, and managing relationships with over 5 million local businesses.Jeff is committed to providing insightful, actionable content to help listeners dominate their local markets, featuring industry experts and thought leaders every Wednesday. Join Jeff on this exciting new chapter of the Conquer Local Podcast, and stay tuned for new episodes next week!Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your

After over 265 episodes, three awards and thousands of listeners tuned in from over 50 countries, the time has come to bid farewell to our host, George Leith. Throughout his time with us, George has brought a wealth of knowledge, insight, and expertise to the Conquer Local Podcast. With his distinctive voice and engaging style, George has tackled a diverse range of topics related to sales, marketing, entrepreneurship and business growth, as he always delivered practical tips and actionable advice to our listeners.From his interviews with industry leaders and experts to his deep dives into emerging trends and technologies, George has helped us navigate the ever-changing digital marketing and sales landscape. He has challenged us to think differently, take risks, and strive for excellence in everything we do.In this special episode, George takes a trip down memory lane to recap the top 10 most popular episodes of the podcast, and as we look back, we are reminded of the wisdom and expertise that George has broug

Rick Elmore is an entrepreneur, sales and marketing expert, and former college and professional football athlete. As the Founder and CEO of Simply Noted, Rick developed a proprietary technology that puts real pen and ink to paper to scale handwritten communication, helping businesses of all industries scale this unique marketing platform to stand out from their competition and build meaningful relationships with clients, customers, and employees. Founded in 2018 and based in Tempe, Arizona, Simply Noted has grown into a thriving company with clients of various sizes across the country including hospitality, real estate, insurance, nonprofit, franchise, B2B, and many more sectors. Rick has served as the company's CEO since its founding, for more than three years, with over a decade of sales and marketing experience.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or lear

In our latest episode, we welcome Paul Green, an MSP marketing expert based in the UK. Paul is the founder of Paul Green's MSP Marketing, where he assists over 700 MSPs to succeed in today's business landscape.Paul helps MSPs improve their marketing and generate more leads with his MSP Marketing Edge program. He is a former journalist and radio presenter and has worked with MSPs since 2016. And Paul is also the host of the world’s most popular podcast on MSP marketing – search for “Paul Green’s MSP Marketing podcast” in your favourite podcast platform.Tune in to learn more about Paul Green's strategy as we explore steps and gain valuable insights to unlock success for your local business.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Ar

In this episode, we are joined by Rana Kordahi, a renowned sales coach and trainer from The Selling Academy, to explore the art of selling. With over 20 years of experience in Sales, Rana brings a wealth of knowledge and expertise to the table, sharing insights and best practices for building successful sales teams and strategies.Her work evolved into training and coaching in sales. For the past 10 years, Rana has trained and coached thousands of Sales and non-salespeople in sales communication, prospecting, pipeline management, and cold calling. She has also trained hundreds of consultants at some of the big 4 consulting firms like KPMG and PWC, in sales and influence.Throughout the conversation, Rana breaks down a 6-step process, and key principles of effective selling. Although Rana conducts a lot of sales coaching and training, she also does a lot of selling in her own business. She still makes cold calls, demos and discovery calls, and believes that sales coaches and managers must do so because it’s the

ChatGPT is currently the most popular tool, but what do we know about the state-of-the-art language model, and how can we use it?On this episode of the Master Sales Series, George Leith explores the latest trend, ChatGPT, an AI language model trained by OpenAI, to explain the latest advancements in natural language processing, its potential impact on society and how sellers can use it to their advantage.ChatGPT was trained on a substantial amount of text data from the internet, enabling it to understand and generate responses to a wide range of topics and queries. Join us as we explore steps on utilizing it for your business and the risks and benefits of the cutting-edge tool.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur,

What kind of solutions do Managed Services Providers offer?Let's learn more with Juan Fernandez, an early-stage investor in software startups, Co-founder, and CEO of the MSP growth Coalition that has built a scalable framework to empower business owners to scale their MSP. Juan recently hand built and architected the design of a multimillion-dollar MSP that consecutively ranked one of the fastest-growing IT companies in the industry. He is also the creator and author of The MSP Handbook which empowers small businesses and personnel to implement the strategies needed to build great businesses and careers.Juan is also known as The Chief Encouragement Officer for improving processes, and procedures, and empowering individuals to be successful while delivering business outcomes via technology his whole career. His passion is to help “move the channel forward” and is one of a few to have written the CompTIA A+, Network +, and Security + Tests. He sits on the CompTIA Subject Matter Expert Technical Advisory boa

On our latest episode of the Conquer Local Podcast, George Leith chats with Bob Moesta, an innovator, entrepreneur, and co-creator of the Jobs to Be Done Theory to investigate consumers’ motivations and decision-making processes. The co-founder and president of the ReWired Group, Moesta helps leaders and companies repeatedly innovate and reliably predict and drive lasting success. He is the author of Learning to Build: 5 Skills of Innovators and Entrepreneurs, and co-author of Demand Side Sales 101 and Choosing College: How to Make Better Learning Decisions Throughout Your Life.An experienced product developer and engineer by training, Bob worked on and launched over 3,500 new products, services, and businesses across nearly every industry, including education, health care, defence, auto manufacturing, software, financial services, and construction. Bob is a guest lecturer at The Harvard Business School, MIT Sloan School of Entrepreneurship, and Northwestern University’s Kellogg School of Management. He holds

This week we continue the conversation with Erica Farber, the president and CEO of the Radio Advertising Bureau for part 2 of the webinar series. Erica leads Radio’s advocacy by driving business, growing advertising revenue, and communicating Radio’s digital transition.She joined the organization in January 2012 as the Executive Vice President responsible for membership and driving professional development, and then she was promoted to President & CEO.Erica held nearly every position in Radio Sales & Management by rising through the ranks at the INTEREP Companies and serving as Executive Vice President of Radio Development.In 2000, Ms. Farber received an American Broadcast Pioneer Award from the Broadcasters' Foundation and has consistently been voted one of "The Most Influential Women in Radio" by the readers of Radio Ink Magazine. In 2009 she was awarded the inaugural Trailblazer award by the Mentoring & Inspiring Women in Radio Group, a group she was a founding member of in its ince

Erica Farber, the president and CEO of the Radio Advertising Bureau joins us for a 2-part webinar series. Erica leads Radio’s advocacy by driving business, growing advertising revenue, and communicating Radio’s digital transition.She joined the organization in January 2012 as the Executive Vice President responsible for membership and driving professional development, and then she was promoted to President & CEO.Erica held nearly every position in Radio Sales & Management by rising through the ranks at the INTEREP Companies and serving as Executive Vice President of Radio Development.In 2000, Ms. Farber received an American Broadcast Pioneer Award from the Broadcasters' Foundation and has consistently been voted one of "The Most Influential Women in Radio" by the readers of Radio Ink Magazine. In 2009 she was awarded the inaugural Trailblazer award by the Mentoring & Inspiring Women in Radio Group, a group she was a founding member of in its inception of 1999.Conquer Local is presented

Tune in for an all-new episode of the Conquer Local Podcast to learn about Managed Service Providers with Michelle Ragusa-McBain, a highly-visible thought leader in the global technology channel and serves as Provider Elevate Leader for the Global Partner Organization at Cisco.Michelle's mission is to help MSPs elevate and succeed via a partnership with Cisco solutions and the Provider Elevate community. Entrepreneur Magazine named her as one of the top 4 people to inspire women to pursue a career in Tech, and SMB Magazine recognized her as one of the 150 most influential people in the global IT Business Community. CompTIA named her Advancing Women in Technology Leader 2021, and Channel Futures awarded her the Circle of Excellence for Channel Leadership & Innovation and DE&I 101 award and recipient of the prestigious Cisco Worldwide Innovation and Growth Award.Michelle keynoted at the largest and most influential technology conferences globally including Channel Partners, CRN, CompTIA, IT Nation,